2019
DOI: 10.1177/0047281619892630
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Zombie Ent(r)ailments in Risk Communication: A Rhetorical Analysis of the CDC’s Zombie Apocalypse Preparedness Campaign

Abstract: Apocalypticism is a powerful brew of eschatological belief and political imagination that is extremely persuasive. This article addresses the intersections between apocalyptic rhetoric and the technical communication of risk, disease outbreak, and disaster preparedness by analyzing the Centers for Disease Control and Prevention’s zombie apocalypse preparedness campaign. Specifically, I argue that the framing of the Centers for Disease Control and Prevention’s campaign relies on and extends problematic iteratio… Show more

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Cited by 4 publications
(1 citation statement)
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“…In revealing injustice, rather than enforcing their will, DDoSecrets operationalizes transparency activism without the need for coercion; that is to argue they practice transparency as revelatory social justice rather than geopolitical manipulation. Their commitment is expressed in apocalyptic [35] terms: veritatem cognoscere ruat caelum et pereat mundus-roughly translated as 'know the truth, though the heavens may fall and the world burn' [32].…”
Section: Forcing Vsmentioning
confidence: 99%
“…In revealing injustice, rather than enforcing their will, DDoSecrets operationalizes transparency activism without the need for coercion; that is to argue they practice transparency as revelatory social justice rather than geopolitical manipulation. Their commitment is expressed in apocalyptic [35] terms: veritatem cognoscere ruat caelum et pereat mundus-roughly translated as 'know the truth, though the heavens may fall and the world burn' [32].…”
Section: Forcing Vsmentioning
confidence: 99%