The psychological studies of the phenomenon of homosexuality is easier to find in European and American research. In this connection, the social-psychological specifics of representations towards homosexuality seems logical, as well as a valuable diversity of representations within society. Of particular interest is the study of this attitudes in the information society, where the media and social networks form bright, often polar points of view. In some previous papers it was shown that the Z Generation is described in terms of more tolerant position towards commonly segregated social groups. The purpose of this study was to reveal the representations about homosexuality among various generations of Russians. The methodological core of the research was the study of social representations (P. Vergesse method). The research methods implied the questionnaire aimed at figuring out representations about homosexuality and a modified variant of the RAHI test. Sample was N = 444 (residents of Russia, 16-65 y.o.). The hypotheses of the research were confirmed: an inverse relationship between belonging to a generational cohort and attitude towards homosexuality as normal was revealed. A significant difference between the Z Generation in tolerance of representations about homosexuality was shown. Some ‘double standards’ towards male and female homosexuality were distinguished. The basic notion of homosexuality as a interaction, based, on a sexual (not love-spiritual kind of relationship), was defined. Conclusions were drawn about the multidimensional influence of channels of mass communication on different generations.