Abstract:The study aims to investigate the role of pink marketing in tourist decision making, applying it to a random sample of female tourists, data collection was relied on the survey form, the data was analyzed and hypotheses were tested using SPSS20, among the most important results that The study has reached that the role of pink marketing in tourist decision making, the study reached a set of recommendations, the most important of which is the adoption of an intellectual climate that allows increasing knowledge o… Show more
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