The main purpose of this paper is to examine the effects of work-family conflict for flight attendants on their organizational commitment by considering family supportive supervisor behavior as a moderator. Flight attendants expose to a severe work environment that affects their personal lives and their organizational commitment. This research hypothesizes that the perceived family supportive supervisor behavior moderates the relationship between work-family conflict and organizational commitment. A selfadministered questionnaire was designed to collect empirical data from flight attendants. In order to measure the main constructs of the study: Work-family conflict scale, organizational commitment scale and family supportive supervisor behavior were employed. A total of 208 respondents were selected for the study. Relevant statistical analytical techniques including regression for analysis was then used. The results indicated that there is a negative relationship between the work-family conflict and organizational commitment. Moreover, there is an effect for family supportive supervisor behavior on the relationship of work-family conflict regarding organizational commitment. Finally, the study discusses managerial implications and proposes suggestions for future studies.
The study aims to investigate the role of pink marketing in tourist decision making, applying it to a random sample of female tourists, data collection was relied on the survey form, the data was analyzed and hypotheses were tested using SPSS20, among the most important results that The study has reached that the role of pink marketing in tourist decision making, the study reached a set of recommendations, the most important of which is the adoption of an intellectual climate that allows increasing knowledge of pink marketing strategies and their development and spreading the principles of pink marketing among workers in tourism companies, Determining the appropriate marketing strategies and techniques for each segment of tourists, identifying their needs, desires and purchasing capabilities, directing advertisements and promotional campaigns capable of attracting the attention and interest of tourists and creating the desire to buy the journey.
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