The study aims to investigate the role of pink marketing in tourist decision making, applying it to a random sample of female tourists, data collection was relied on the survey form, the data was analyzed and hypotheses were tested using SPSS20, among the most important results that The study has reached that the role of pink marketing in tourist decision making, the study reached a set of recommendations, the most important of which is the adoption of an intellectual climate that allows increasing knowledge of pink marketing strategies and their development and spreading the principles of pink marketing among workers in tourism companies, Determining the appropriate marketing strategies and techniques for each segment of tourists, identifying their needs, desires and purchasing capabilities, directing advertisements and promotional campaigns capable of attracting the attention and interest of tourists and creating the desire to buy the journey.

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Commercial banks play an important role in financing small and medium tourism projects through providing a package of credit facilities convenience to the nature of their activities, which in turn lead to their ability to market competition, as the study aimed to explore the extent of the impact of commercial bank financing on enhancing the competitiveness of small and medium tourism projects, and The field study relied on the descriptive and analytical approach through designing and distributing the questionnaire forms to the study sample and to achieve this, one hundred questionnaires were distributed randomly to employee in commercial banks and small and mediumsized tourism enterprises. The study concluded that there is a significant and significant relationship between commercial banks and small and medium tourism enterprises, which in turn led to an effective contribution to enhancing the competitiveness of these projects And the necessity of having a body as an investment broker between commercial banks and small and medium tourism projects to help them in the process of obtaining the necessary financing from banks due to the difficulty of some projects obtaining adequate financing from commercial banks and serving as a guarantor for banks towards these projects in addition to contributing to help them obtain the necessary documents.