This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

The article presents an analysis of the pedagogical capabilities of social networks in solving modern educational problems. The pedagogical potential of teacher's personal page can influence on individualization of the educational process, selection of the content of education, organization of pedagogical communication, involvement in activities. The author describes and analyzes the experience of interacting with students on the social network platform, which confirms the positive impact of the communication with the teacher through a social network on students' attitude to the subject and educational motivation. The restrictions of the use of teachers' personal pages in the process of education are connected with increased requirements to the content and design of a personal page. Possible negative consequences of interacting with students through social networks include non-compliance with the boundaries and blurring the boundaries of communication, the interpenetration of professional and personal spheres of life.

This is an Open Access article distributed under the terms of the Creative Commons Attribution-Noncommercial 4.0 Unported License, permitting all non-commercial use, distribution, and reproduction in any medium, provided the original work is properly cited.

Systemic bureaupathologies have become a barrier in the development, functioning and manageability of Russian education in the increasingly complex social and geopolitical conditions, as well as a new object of sociological research. However, there is not yet enough data at the disposal of scientists on the social consequences of bureaupathologies in the human dimension: deformation of values and attitudes, well-being in the workplace, contradictions in the social and professional adaptation of workers in education. These consequences are latent, but real. Due to the prevailing passivity of the staff, they are not revealed in educational statistics and mandatory reporting, but are obvious in sociological studies. The article reveals the typical role models of employees in the context of bureaupathology and their scale in the professional environment. The article is based on the research conducted in 2018–2023. (Russian Science Foundation grants 18-18-00047, 23-28-10010) using a questionnaire survey on an interregional sample (St. Petersburg, Novgorod region, Altai Territory), in-depth interviews, content analysis of documents in educational institutions of various types, workers load timing. The role models of educators as a reaction to the daily manifestations of bureaupathologies were grouped according to the key parameters "activity - passivity" and "assistance - opposition". They include active facilitation ("effective managers", "over-administrators", "paper parasites"), passive facilitation ("show-offs", "failed administrators", "burnt out"), passive resistance ("escapists", "adapters"), and active opposition (“questioners”, “reasonable masters”, “nihilists” and “leaving the profession”). Models focused on counteracting paper pressure constitute a social resource for bringing education out of the crisis, but are not characteristic of the majority of staff, and therefore deserve social and organisational support and further study, including within the framework of scientific events of the national project “Education". The article continues the disclosure of the topic of bureaupathology from different angles, serves to assess the social effectiveness of education management and the prospects for overcoming bureaupathology.