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Purpose: This cross-cultural based paper aims to provide an understanding of the determinants contributing to adopting pro-environmental behaviour by 'would-be managers' represented by MBA students studying in two highly carbon emitting yet contrasting countries-India and Australia. The paper particularly examines the effects of personal values, moral obligation, attitudes, and subjective norms on pro-environmental behavior of such would-be managers. Design/methodology/approach: In predicting the pro-environmental behavior of would-be managers, a conceptual model was developed by combining Schwartz's (1992) value theory and Homer and Kahle's cognitive hierarchy model of value-attitudebehaviour (VAB). Data was collected from 476 respondents consisting of 342 MBA students from India and 134 MBA students from Australia. Partial least square based structural equation modeling (PLS-SEM) was used in analysing the data. Findings: The findings reveal that the inclination of pro-environmental behaviour of would-be managers can be predicted by their personal value, moral obligation, attitudes and subjective norms, thereby providing both theoretical and empirical supports to our model in understanding the determinants of pro-environmental behaviour. Practical implications: The findings are critical in developing strategies for building capacity and willingness of would-be managers to adopt proenvironmental behaviour. In so doing, business schools may use these findings in designing effective CSR/sustainable development contents in their curriculum which will not only help educators to nurture classroom discussion but also sensitize students' critical thinking in addressing issues of climate change as well as improving environmental well-being. Originality/value: Conceptually, this paper proposes a comprehensive framework to understand the determinants of pro-environmental behavior. Empirically, it applies a novel and appropriate method for predicting such behavior in two contrasting yet highly carbon emitting countries-an important issue that receives little attention in current CSR/sustainable development literature.

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Purpose – The purpose of this paper is to explore the attitudes and perceptions of senior managers in Bangladesh with regard to corporate social responsibility (CSR), focusing on the impact of CSR promotional programmes in fostering an affirmative view of sustainable development. This issue has special significance in a country that is one of the fastest growing economies in south Asia and also particularly vulnerable to the effects of climate change. Design/methodology/approach – Data were collected through semi-structured interviews with a diverse group of 32 managers of large enterprises operating in a variety of industries. Findings – The positive attitudes observed suggest that various programmes adopted to promote CSR have had some effect. However, sustainable development and environmental issues tend to remain on the periphery of managers’ understandings and perceptions of CSR. Research limitations/implications – This study aids understanding of how business managers may respond to CSR promotional campaigns. Further studies in other comparable countries, and in other settings where CSR is poorly established, are encouraged in order to provide more comprehensive insights and overcome the limited sample size of the current study. Practical implications – While insights to how the managers of local enterprises can be persuaded to become more effectively engaged in CSR are provided, a need to foster a more comprehensive notion of CSR is also identified. Originality/value – As well as contributing to redressing the strong bias towards developed country settings in CSR research, this research is novel in exploring how CSR promotional efforts may influence the attitudes and perceptions of managers.