Organizations can achieve success through their resources, especially human resources. Therefore, employees become the driving force in making a real contribution to the success of the organization on an ongoing basis. Of course, only employees with optimal work spirit can achieve this success. However, to maximize employee performance, there must be a strategy to improve it. This study aims to find out how these strategies improve morale. The PLS-SEM approach was used in this study. The results of this study indicate that organizational communication as well as the work environment can be a driver in the strategy of increasing employee morale, either directly or indirectly optimally through the work environment

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The development of technology which is increasingly advanced with time is a demand for the development of the times and increasingly complex human needs. This study, among others, examines and analyses the factors in increasing consumer loyalty to after-sales service through customer loyalty. This research was conducted at PT. Tunas Toyota Cilegon Banten with a population of 1102, then the sample used was 150 respondents. The questionnaire method was distributed using an interval scale of 1 strongly disagree to 10 strongly agree. The data analysis technique used SEM PLS. The results of this study indicate the effect of after-sales service on consumer loyalty, the influence of after-sales service on customer satisfaction, the influence of customer satisfaction on consumer loyalty, and customer satisfaction can be a mediation in increasing consumer loyalty.