This study aims to explore the application of local wisdom as a communication strategy of informal leaders in rural areas in Pangalengan, West Java, Indonesia, as a case example. Data were collected quantitatively through questionnaires distributed to the Pangalengan community who live in the perimeter of the location of a multinational company and qualitatively through focus group discussions (FGD), in-depth interviews with stakeholders, and field observations. The data obtained were then analyzed using ethnographic social research methods. The results show that the use of local wisdom, i.e., local language and culture, has proven to be effective as a communication strategy that connects multinational companies with the rural communities. This study has revealed that rural communities in West Java deem the existence of multinational companies beneficial to their life. The same communities, however, are found to be resistant to foreign cultures introduced by multinational companies. The role of informal leaders (religious, community, youth leaders) has proven effective in intermediating the wishes of the company and those of the community through constructive communication, i.e., intercultural communication that channels the local wisdom embraced by the community to the employers and employees of the company.
This study is motivated by the phenomenon about the rise of sexual digital crime for students in Indonesia. It is undeniable that not a few higher students in Indonesia experience sexual harassment through digital pages, either through WhatsApp, Instagram, Twitter, Facebook, or LINE. This is due to the increasingly free, uncontrolled use of social media and the lack of understanding of social media network users. Sexual digital crime has a very heavy impact on the mental health of victims, whether they are male or female, so that traumatic feelings always arise when they must meet new people in the real world or on social media. This is considered important to be studied more deeply to provide solutions to the problems that often give the students a feeling of trauma. This study uses a qualitative approach with data collection techniques such as observation, documentation, questionnaires and interviews with the research sample, namely higher education students in the city of Bandung. This research is expected to provide views to many parties, both the Indonesian government, Bandung city government, institutions, parents, and families that this problem is a substantial problem that must be solved and given a solution, so that there are no more victims of higher education students. And his mental health slumped, and his future could no longer be helped because he often received sexual crimes from his surroundings. The result of this research is that not every institute/campus that has a lot of students conduct an education to their students to prevent these sexual digital abuses to enlightenment thinking of their students even though there's a lot of victims for this case who has a deep mental health such as depression, trauma, or even feel isolated to socialize with others.
There has been a growing concern regarding a recent phenomenon in the Indonesian cyber world, i.e., cyber conflicts among the country's users of communication technology. Internet users in many parts of Indonesia have little or no idea of the social, cultural, and legal effects of using the product of Internet, such as online news and social media platforms, in expressing their opinions. Internet users' lack of awareness or ignorance of the harms they may cause other Internet users are mostly related to hoaxes, fake news, and hate speech. Despite the enactment of the ITE Law (Information and Electronic Transactions) No. 11 of 2008, established to prevent adverse impacts on communities, the lack of its socialization and of the Internet users' awareness of ethics in communicating in cyberspace still cause concerns among Internet users, government, stakeholders, and society. Based on the linguistic behavior of the Internet users, this research, which is the first stage of a three-year study, is aimed at finding out what conflicts generally occur in the Indonesian cyber world by looking at the features of the Internet users and at mapping the patterns of the conflicts to be used in a later stage of study in which we will propose a conflict resolution model appropriate for building and maintaining peace and unity in the Indonesian cyber world. The method that we use for data collection and experimental research is Kozinet' netnography, i.e., ethnography done through internet media; the results will be used for mapping the conflicts. The overall results of this study are expected to produce an application of a language-based conflict resolution model that can curb the social, cultural, and legal problems in the society as a reaction of the development of information and communication technology.
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