This chapter explores the factors affecting women entrepreneurial attitudes across a range of European cultures. It acknowledges that women's socio-cultural profile across Europe has become an interesting issue to consider. The findings show that getting an insight into the world of women entrepreneurs helps us to understand their roles, expectations, and the factors that influence their entrepreneurial attitudes across different cultures. In addition, gender-based differences and stereotypes are noted as prevalent in the enterprise and entrepreneurship. Despite the challenges, this chapter indicates the women's success in business ventures and why they are perceived as entrepreneurs operating in a European culture. This chapter concludes by calling for a change from the traditional masculinity and femininity validation to the modern perception of women entrepreneurship as the way for innovation and economic growth.

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The role of market-oriented tourist policies in the planned economies of socialist Eastern Europe has been long overlooked. This article examines how the socialist regime in Romania moved from sheer ideological rhetoric to commercialism and market-driven strategies when promoting Romania as a tourist destination in the ‘West’ between the 1960s and the 1980s. It argues that there was a continual shifting between using tourism as an ideological tool and a certain pragmatism that was needed to turn socialist Romania into a desirable tourist destination.

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