Beach is one of the favorite tourism attraction in Kabupaten Malang which locate at the south area of Kabupaten Malang. The most potentials beach's character in Kabupaten Malang is a sport tourism which combines seaside view and water sport activities, such as surfing, beach running, and paragliding. Sport tourism is a concept should be one of destination branding strategy to strengthening brand image of tourism object in Kabupaten Malang. The purpose of this paper is to identify integrated marketing communication model to developing sport tourism promotion in Kabupaten Malang. This is a qualitative paper in which informant are determined purposively, they are Head of Dinas Pariwisata dan Kebudayaan, and Section Head of Tourism Promotion and Cooperation Kabupaten Malang. Research finding explained that sport tourism can be developed as a destination branding for beach tourism in Kabupaten Malang, such as pantai Nganteb, pantai Modangan, and pantai Lenggoksono. Communication model to improving sport tourism in Malang can use public relations approach to strengthen relationship among relate stakeholders. Digital media can also used as integrated marketing communication model due to the most accessible communication channel. Virtual interaction with public should improve marketing communication performance.

Kemajuan teknologi digital memaksa institusi pemerintah membenahi cara berkomunikasinya dengan masyarakat, termasuk dalam hal mengkomunikasikan krisis. Komunikasi krisis sebelumnya banyak menggunakan bantuan media massa, namun kemudian semakin bergeser ke media digital, seperti yang dilakukan oleh Pemerintah Kota-Pemkot Surabaya yang menciptakan medianya sendiri yaitu “Bangga Surabaya”. Tujuan dari penelitian ini untuk mendeskripsikan strategi komunikasi krisis Pemkot Surabaya melalui media “Bangga Surabaya”, yang diterapkan mulai dari pre-crisis, crisis events, hingga post-crisis. Metode yang digunakan dalam penelitian ini kualitatif dengan teknik pengumpulan data observasi dan wawancara. Berdasarkan hasil penelitian menunjukkan bahwa strategi komunikasi Pemkot Surabaya terdiri dari penentuan khalayak, pesan, saluran media, hingga komunikator. Pemkot Surabaya lebih mengedepankan pesan yang bersifat edukatif, informatif, dan membangun optimisme positif, untuk menjaga masyarakat tetap tenang dan kondusif selama penanggulangan krisis berlangsung. Pada tahapan pre-crisis, Pemkot Surabaya melakukan monitoring media untuk isu-isu yang berpotensi menjadi krisis, edukasi pencegahan krisis, dan penyampaian informasi tentang persiapan krisis. Di tahap crisis events, Pemkot Surabaya mengkolaborasikan media “Bangga Surabaya” dengan media massa lainnya untuk mengkomunikasikan perkembangan krisis. Terakhir, di tahap post-crisis Pemkot Surabaya melakukan evaluasi atas penanganan krisis dan memonitor kembali tentang potensi krisis.

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The high penetration of the Internet and social media among young people is a serious concern for all groups, including teachers at the elementary school level. Media literacy at the elementary school level becomes the foundation or fundamentals in preparing young people, especially elementary students in facing the increasingly changing environment in the current information age. Media literacy for educators, especially teachers at the elementary school level is a must amid the current wave of information and technology. Teachers at Tirtomoyo 1 Elementary School are parents of students who are responsible for education or media literacy. Media literacy for elementary school children is an important way and strategy in counteracting the flow of negative information circulating through social media. This activity is expected to be beneficial for teachers and students of Tirtomoyo 1 Elementary School in understanding how to use social media responsibly.