Political polarization is traditionally analyzed through the ideological stances of groups and parties, but it also has a behavioral component that manifests in the interactions between individuals. We present an empirical analysis of the digital traces of politicians in politnetz.ch, a Swiss online platform focused on political activity, in which politicians interact by creating support links, comments, and likes. We analyze network polarization as the level of intra-party cohesion with respect to inter-party connectivity, finding that supports show a very strongly polarized structure with respect to party alignment. The analysis of this multiplex network shows that each layer of interaction contains relevant information, where comment groups follow topics related to Swiss politics. Our analysis reveals that polarization in the layer of likes evolves in time, increasing close to the federal elections of 2011. Furthermore, we analyze the internal social network of each party through metrics related to hierarchical structures, information efficiency, and social resilience. Our results suggest that the online social structure of a party is related to its ideology, and reveal that the degree of connectivity across two parties increases when they are close in the ideological space of a multi-party system.

By combining multiple social media datasets, it is possible to gain insight into each dataset that goes beyond what could be obtained with either individually. In this paper we combine user-centric data from Twitter with video-centric data from YouTube to build a rich picture of who watches and shares what on YouTube. We study 87K Twitter users, 5.6 million YouTube videos and 15 million video sharing events from user-, video-and sharing-eventcentric perspectives. We show that features of Twitter users correlate with YouTube features and sharing-related features. For example, urban users are quicker to share than rural users. We find a superlinear relationship between initial Twitter shares and the final amounts of views. We discover that Twitter activity metrics play more role in video popularity than mere amount of followers. We also reveal the existence of correlated behavior concerning the time between video creation and sharing within certain timescales, showing the time onset for a coherent response, and the time limit after which collective responses are extremely unlikely. Response times depend on the category of the video, suggesting Twitter video sharing is highly dependent on the video content. To the best of our knowledge, this is the first large-scale study combining YouTube and Twitter data, and it reveals novel, detailed insights into who watches (and shares) what on YouTube, and when.

Through the analysis of collective upvotes and downvotes in multiple social media, we discover the bimodal regime of collective evaluations. When online content surpasses the local social context by reaching a threshold of collective attention, negativity grows faster with positivity, which serves as a trace of the burst of a filter bubble. To attain a global audience, we show that emotions expressed in online content has a significant effect and also play a key role in creating polarized opinions.

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