Public relations are one of the essential elements for most of the organisations today. It is a center of focus in the organisations for channeling and disseminating the information both internally and internationally. Usually, public relations unit is the entity that responsible and directly involved in the public relations process. However, in the absence of a dedicated public relations unit, other people or units play a role in carrying out public relations responsibilities. In fact, most of the organisations use public relations to handle current issues or difficulties. Besides, it is used as one of the channels to publicize the achievements and successes achieved by the organisations. While conducting public relations, it might cause several issues such as non-transparency, interruption and inconsistencies. These should be avoided because they are not only destroying the social norms but also religious norms. Thus, this article will explain the fundamentals of Islamic public relations. Data are gathered through library study, as well as research on the Qur’an, Sunnah, and history. Next, it will be analysed using content analysis. Based on the findings, there are five elements of Islamic public relations: (1) create understanding, (2) protect the truth, (3) honor the promises, (4) use acceptable language and (5) take appropriate approach. The outcomes of this research will contribute to the development of knowledge in the field of public relations in general and Islamic public relations in particular.

This pilot study was carried out to determine the level of trustworthiness of the social media impact instrument as a channel of Islamic public relations in Darul Quran towards younger generation. A quantitative study using questionnaire was used, and it was distributed online using Google Form. This study involved 30 participants, ages between 20 to 24. Based on the literature, there are five impacts of social media as an Islamic public relations channel which include awareness, perception, speculation, understanding as well as image and reputation. Therefore, the constructs was created based on these five elements. From the analysis, it was found that the Cronbach’s alpha value for the awareness was 0.859, while the perception was 0.969. On the other hand, Cronbach's alpha value for the speculation was 0.881, while the value for understanding element was 0.833. Cronbach's alpha value for the last element which are image and reputation, was 0.935. The results of the five-construct analysis also demonstrate that the mean values are between medium and high. Thus, the result of this study shows that all of these constructs are reliable and can be used for actual data collection.