ABSTRAKDalam penelitian ini penulis menganalisis faktor motivasi wisatawan muda dalam mengunjungi destinasi wisata minat khusus. Memahami pengetahuan motivasi wisatawan terutama wisatawan muda sangat penting untuk memprediksi pola perjalanan masa depan dan memungkinkan pemasar tujuan untuk merencanakan dan melaksanakan strategi pemasaran yang efektif. Tujuan penelitian ini yaitu untuk mengetahui faktor apa saja yang memotivasi dan faktor apa yang mendominasi wisatawan muda dalam berwisata. Metode yang digunakan yaitu metode penelitian deskriptif kuantitatif berdasarkan data yang didapatkan melalui kuisioner. Tekhnik analisis data yang digunakan yaitu analisis faktor. Hasil dari penelitian ini menunjukkan bahwa terdapat tujuh faktor-faktor baru yang mempengaruhi motivasi wisatawan muda dalam mengunjungi destinasi wisata minat khusus. Hasil penelitian ini diharapkan dapat menjadi tambahan referensi baru dalam bidang analisis faktor motivasi wisata minat khusus yang selama ini belum banyak diteliti sehingga dapat digunakan sebagai rujukan dalam penelitian di masa yang akan datang maupun bagi pengelola destinasi wisata minat khusus dalam menyusun strategi pemasaran yang ditujukan untuk wisatawan muda. ABSTRACTIn this study, researcher aims to analyze young travelers' factors of motivations in visiting special interest tourism destinations. Understanding the concept of tourist motivations, specifically young tourists in this case, is very important to predict travel patterns in the future and enable destinations marketer to plan an effective strategy of marketing. Goals in this research were to identify what factors motivate and which factor dominates young travelers the most in traveling. This research uses a quantitive approach based on data collected by survey with questionnaires. Technique of data-analyzing in this research is factor analysis. Result of this research concludes that there are 7 new factors which influence young travelers' motivations in visiting special interest tourism destinations. This result hopefully is able to be a new reference in the factor analysis of special interest tourism motivations field of study which has only a few researches conducted regarding the topic. In addition, researcher also wishes that this research could become a reference for special interest tourism destinations marketers in planning their market strategies for young travelers.
This paper provides a tourism demand model that estimates the price elasticity of demand and income elasticity of demand in Australia, European Union (EU), and USA. The results show that Australia and EU tourists markets are price elastic, while USA market is slightly price inelastic. It indicates that both Australia and EU tourists markets are sensitive to the tourism price while USA market is not. The study also found that the income elasticity of demand from the three markets is relatively income inelastic. In other words, tourism demand in the three markets is unresponsive to a change in income.
ABSTRAKTujuan dari penelitian ini: 1) mengidentifikasi pengaruh atribut kualitas restoran terhadap tingkat kepuasan pelanggan secara keseluruhan di restoran Jepang all you can eat, 2) menganalisis perbedaan terhadap persepsi atribut kualitas restoran antara pelanggan yang puas dengan pelanggan yang tidak terlalu puas di restoran Jepang all you can eat. Data didapat melalui kuesioner yang dibuat melalui google form, lalu memberikan link dari google form dan didistribusikan melalui media sosial seperti Line dan Instagram kepada 250 responden. Metode analisis yang digunakan adalah regresi logistik dan U-Test. Berdasarkan analisis tersebut, diperoleh hasil regresi logistik yaitu respon yang empatik adalah sub atribut yang memiliki pengaruh secara signifikan terhadap tingkat kepuasan pelanggan. Dan hasil U-Test diperoleh hasil yaitu tidak adanya perbedaan terhadap persepsi atribut kualitas restoran antara pelanggan yang puas dengan pelanggan yang tidak terlalu puas. Sub atribut harga dapat dimungkinkan menjadi atribut yang dapat menentukan perbedaan terhadap persepsi atribut kualitas restoran.Kata Kunci: Persepsi Pelanggan, Kepuasan, dan Kualitas Restoran. COMPARATIVE ANALYSIS OF PERCEPTION OF RESTAURANT QUALITY BETWEEN SATISFIED CUSTOMER WITH MEDIUM-LOW SATISFIED CUSTOMERS IN JAPANESE RESTAURANT ALL YOU CAN EAT ABSTRACTThe purpose of this study: 1) to identify the effect of restaurant quality attribute on overall customer satisfaction level in Japanese restaurant all you can eat, 2) to analyze the difference to perception of restaurant quality attribute between satisfied customer and less satisfied customer in Japanese restaurant all you can eat. Data obtained through questionnaires made through google form, then provide links from google form and distributed through social media such as Line and Instagram to 250 respondents. The method of analysis used is logistic regression and U-Test. Based on the analysis, obtained the result of logistic regression that is empatic response is sub attribute that have influence significantly to level of customer satisfaction. And result of U-Test obtained result that is no difference to perception attribute of restaurant quality between customer satisfied with customer which not too satisfied. Sub attribute price can be an attribute that can determine the difference to the perception of restaurant quality attributes.Keywords: Customer Perception, Satisfaction, and Restaurant Quality.
This article discusses the Ten New Bali project program launched by the former Minister of Tourism and Culture Arief Yahya during the first period of President Joko Widodo's administration, ten tourist attractions that have been selected will be formed and aligned like Bali. The Ten New Bali Project has changed its program to the Five Super Priority Destinations program, the program only focuses on five tourist destinations, namely Lake Toba, North Sumatra, Borobudur Temple, Central Java, Mandalika, West Nusa Tenggara, Labuan Bajo, East Nusa Tenggara and Likupang, North Sulawesi. This project is expected to boost the economy, human resources of the local community and tourist arrivals. The purpose of this study is to identify how far the development of the five super priority destination projects has gone. Qualitative descriptive method was used in this study by using online media news sources and literature reviews as data sources. The results show that the correlation between tourism agencies and stakeholders has a very important role in accelerating the success of the Five Super Priority Destinations program and the Five Super Priority Destinations Project has succeeded in proving one tourist destination that has been inaugurated, namely Mandalika in West Nusa Tenggara, it can be concluded that the Lima project Super Priority Destinations are already 20% running and require a lot of time.
ABSTRAK Servicescape penting dalam industri pariwisata karena pengalaman berwisata bersifat abstrak sehingga wisatawan membutuhkan tanda-tanda fisik yang bisa menjadi bukti bahwa mereka akan mendapatkan sesuatu yang menyenangkan. Penelitian ini bertujuan untuk mengetahui bagaimana pengaruh Servicescape (X) terhadap customer delight (Y) pada tamu resort. Penelitian ini menggunakan pendekatan kuantitatif, dengan cara penelitian menggunakan kuesioner. Populasi dalam penelitian ini yaitu pengunjung yang pernah menginap di resort. Sedangkan sampel yang diambil dengan menggunakan rumus slovin sebanyak 100 responden. Teknik analisis data yang digunakan adalah teknik regresi linear berganda. Hasil penelitian ini menunjukan bahwa Servicescape berpengaruh sebesar 73,4% terhadap customer delight, dan sisanya sebesar (0,5157)2 = 0,2659 x 100% = 26,59% dipengaruhi oleh faktor lain yang tidak termasuk ke dalam penelitian ini. Kondisi ini mengindikasikan Servicescape dapat mempengaruhi customer delight dan faktor lain di luar dari Servicescape tidak memiliki pengaruh besar. Hal ini menunjukan bahwa Servicescape berpengaruh positif terhadap customer delight dan Servicescape yang ada masih harus dioptimalkan dan dipelihara.Kata kunci: Servicescape, customer delight, tamu resor.ABSTRACT Servicescape is important in the tourism industry because the travel experience is abstract so tourists need physical signs that can be proof that they will get something fun. This study aims to find out how the influence Servicescape (X) to customer delight (Y) on the resort guests. This research uses quantitative approach, by means of research using questionnaire. The population in this study is the visitors who had stayed at the resort. While the samples taken using slovin formula as much as 100 respondents. Data analysis technique used is multiple linear regression technique. The result of this research shows that Servicescape has 73,4% influence to customer delight, and the rest equal to (0,5157) ² = 0,2659 x 100% = 26,59% influenced by other factors not included in this research. This condition indicates that Servicescape can affect customer delight and other factors outside of Servicescape have no greater effect. This shows that Servicescape has a positive effect on customer delight and existing Servicescape must still be optimized and maintained.
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