The article reviews the problem of moral education of students of pedagogical higher educational institution, various forms of educational work in higher educational institution for the purpose of realization of students` moral education. The special attention is given to formation of moral qualities of students in the course of organization and realization of project-research activity. The authors reveal and prove criteria of moral education of personality based on the theoretical analysis of scientific and pedagogical works on the problem of developing moral qualities of the younger generation. The experience of organization of students project-research activity is described while studying discipline "Ethnopedagogics" and during work of student research groups. Much attention is given to interaction with regional comprehensive schools in realization of the projects developed by students. The experimental work on developing moral qualities of students` personality, and also on formation of readiness of future teachers for moral education of schoolchildren held on the basis of Kostanai