Building greater reciprocity between traditional and modern food systems and better convergence of human and economic development outcomes may enable the production and consumption of accessible, affordable, and appealing nutritious food for all. Information being key to such transformations, this roadmap paper offers a strategy that capitalizes on Big Data and advanced analytics, setting the foundation for an integrative intersectoral knowledge platform to better inform and monitor behavioral change and ecosystem transformation. Building upon the four P's of marketing (product, price, promotion, placement), we examine digital commercial marketing data through the lenses of the four A's of food security (availability, accessibility, affordability, appeal) using advanced consumer choice analytics for archetypal traditional (fresh fruits and vegetables) and modern (soft drinks) product categories. We demonstrate that business practices typically associated with the latter also have an important, if not more important, impact on purchases of the former category. Implications and limitations of the approach are discussed.

BackgroundNeighborhood food cues have been inconsistently related to residents’ health, possibly due to variations in residents’ sensitivity to such cues. This study sought to investigate the degree to which children’s predisposition to eat upon exposure to food environment and food cues (external eating), could explain differences in strength of associations between their food consumption and the type of food outlets and marketing strategies present in their neighborhood.MethodsData were obtained from 616 6–12 y.o. children recruited into a population-based cross-sectional study in which food consumption was measured through a 24-h food recall and responsiveness to food cues measured using the external eating scale. The proportion of food retailers within 3 km of residence considered as “healthful” was calculated using a Geographical Information System. Neighborhood exposure to food marketing strategies (displays, discount frequency, variety, and price) for vegetables and soft drinks were derived from a geocoded digital marketing database. Adjusted mixed models with spatial covariance tested interaction effects of food environment indicators and external eating on food consumption.ResultsIn children with higher external eating scores, healthful food consumption was more positively related to vegetable displays, and more negatively to the display and variety of soft drinks. No interactions were observed for unhealthful food consumption and no main effects of food environment indicators were found on food consumption.ConclusionsChildren differ in their responsiveness to marketing-related visual food cues on the basis of their external eating phenotype. Strategies aiming to increase the promotion of healthful relative to unhealthful food products in stores may be particularly beneficial for children identified as being more responsive to food cues.Electronic supplementary materialThe online version of this article (doi:10.1186/s12966-017-0540-9) contains supplementary material, which is available to authorized users.

Added sugar, particularly in carbonated soft drinks (CSDs), represents a considerable proportion of caloric intake in North America. Interventions to decrease the intake of added sugar have been proposed, but monitoring their effectiveness can be difficult due to the costs and limitations of dietary surveys. We developed, assessed the accuracy of, and took an initial step toward validating an indicator of neighborhood-level purchases of CSDs using automatically captured store scanner data in Montreal, Canada, between 2008 and 2010 and census data describing neighborhood socioeconomic characteristics. Our indicator predicted total monthly neighborhood sales based on historical sales and promotions and characteristics of the stores and neighborhoods. The prediction error for monthly sales in sampled stores was low (2.2%), and we demonstrated a negative association between predicted total sales and median personal income. For each $10,000 decrease in median personal income, we observed a fivefold increase in predicted monthly sales of CSDs. This indicator can be used by public health agencies to implement automated systems for neighborhood-level monitoring of an important upstream determinant of health. Future refinement of this indicator is possible to account for factors such as store catchment areas and to incorporate nutritional information about products.

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Research on the effects of social media use by employees on work behaviors is inconclusive and showed mixed findings. To bring clarity to the extant literature, instead of focusing on generic social media use, we focus on a specific social media behavior—communication via social media with coworkers and friends—and theorize that it simultaneously triggers positive and negative effects on work behaviors through the mediation of opposite emotions. More specifically, our empirical study shows that employee communication via social media leads simultaneously to positive behaviors, predicting organizational citizenship behaviors, and negative behaviors, predicting counterproductive work behaviors. Happiness mediates the relationship between communication with social media and organizational citizenship behavior. Fatigue mediates the relationship between communication with social media and counterproductive work behaviors. The negative effects are stronger for communication with friends while the positive effects are more pronounced for communication with colleagues. Results are particularly revealing. Paradoxically, communication via social media makes employees happy and tired at the same time, making them likely to support the organization and coworkers while simultaneously working in counterproductive manner.