This paper focuses on testing the model of consumer's buying decision of Multi-Purpose Vehicle (MPV) cars. The research model involved four independent variables of brand image, brand trust, product quality and price; and the dependent variable of buying decision. The study found that the four independent variables were proven to be capable of positively and significantly influencing consumer's decision in buying MPV cars. However, this study also found that, surprisingly, the variable of prices has the greatest effect compared with the other independent variables influencing consumer's buying decisions. This study suggested to managements of companies not to only focus their efforts on improving brand image and brand trust from the consumers' perspective, but to also strive to provide quality products at competitive prices.

The study examined the effect of product quality, price, and brand image on buying decision of city car product in Semarang, Indonesia. The primary data was obtained from 100 respondents who had city cars. Surprisingly, from the three independent variables, it was found that the variable of product quality had greater effect compared with those of price and brand image. In other hand, the one with the smallest effect on buying decision was brand image. The study recommends the managements of city car companies to pay attention to the elements of product quality, price and brand in preparing their promotional programs in order to attract more consumers to buy city cars.

This study examined the influence of four independent variables; brand image, design, feature, and price on consumer behavior in deciding to buy Apple iOS smartphone. It was conducted by taking sample on Apple iOS smartphone owners in Surakarta, Indonesia. It also found that the four independent variables ie brand image, design, features, and price indicate their ability to influence consumer purchasing decision in a positive direction. Surprisingly, the researcher found out that price variable has the strongest influence on the consumer buying decision on Apple iOS smartphone. Otherwise, the researcher specifically found that feature variables have the weakest ability to influence purchasing decisions. Therefore, this study suggests to the management of the company to evaluate the price offered to be affordable by consumers. The way is the company's management can conduct periodic price evaluation as well as evaluating the target market.

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