The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars

Amron, Amron

doi:10.19044/esj.2018.v14n13p228

Cited by 74 publications

(88 citation statements)

References 18 publications

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“…The first analysis shows that Price (X1) has a positive and significant effect directly on brand image (Y). this is in line with the results of previous studies conducted by Amron (2018), Panji Umar Wicaksono (2017) where prices partially have a significant effect on Brand Image. meaning that if the price of a product offered is in accordance with the ability of consumers, then the brand image of a product will be formed because it represents the desires of consumers.…”

Section: Path Analysis Model Isupporting

confidence: 93%

Analysis of Effect Price and Quality on Brand Image and Its Implication on Purchase Decision Modena Gas Cooktop (Case Study on Grand Galaxy City Residence Bekasi)

Putra¹,

Nurmahdi

2020

DIJDBM

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This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

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Section: Path Analysis Model Isupporting

confidence: 93%

Analysis of Effect Price and Quality on Brand Image and Its Implication on Purchase Decision Modena Gas Cooktop (Case Study on Grand Galaxy City Residence Bekasi)

Putra¹,

Nurmahdi

2020

DIJDBM

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“…Citra adalah kesan yang sengaja diciptakan terhadap suatu objek. Lau & Phau mendefinisikan citra sebagai bentuk keyakinan yang dipegang oleh masyarakat (Amron, 2018). Citra sebuah persepsi dan keyakinan yang dimiliki oleh setiap orang terhadap objek yang diterima oleh panca indra.…”

Section: Pendahuluanunclassified

Nilai-nilai budaya soméah pada perilaku komunikasi masyarakat Suku Sunda

Hidayat¹,

Hafiar

2019

j.kajian.kom

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Penelitian ini didasari oleh keingintahuan tentang budaya soméah sebagai ciri khas yang melekat pada masyarakat Suku Sunda. Penelitian bertujuan untuk mengetahui secara spesifik tentang nilai-nilai budaya soméah termasuk implikasi dan aplikasinya pada perilaku komunikasi masyarakat Suku Sunda. Untuk menjawab tujuan tersebut, peneliti menggunakan teknik pengumpulan data melalui wawancara dan observasi. Menggunakan pendekatan kualitatif dengan paradigma konstruktivis dan studi etnografi public relations, studi yang berfokus pada kajian budaya dengan pendekatan teori public relations. Penelitian menemukan bahwa budaya soméah mengandung nilai-nilai kerendahan hati, kesopanan dan keramahan. Nilai-nilai tersebut merepresentasikan brand personality masyarakat Suku Sunda. Hal ini selaras dengan filosofi hidup mereka yaitu Soméah Hade ka Sémah yang artinya ramah, bersikap baik, menjaga, menjamu dan membahagiakan setiap orang. Implikasi dan aplikasi nilai-nilai filosofi hidup tersebut terdapat pada setiap perilaku komunikasi yang terjadi secara berulang di lingkungan internal dan eksternal. Perilaku komunikasi dengan menggunakan bahasa punten dan mangga. Bahasa punten mengandung makna kerendahan hati. Sedangkan penggunaan istilah mangga sebagai wujud penawaran, ajakan, mempersilahkan dan permohonan. Hasil penelitian ini juga menemukan bahwa terdapat dua aspek yang membuktikan bahwa masyarakat Suku Sunda merupakan pribadi yang soméah, yakni selalu tampil menarik dengan wajah ramah dan murah senyum. Masyarakat Sunda juga memiliki selera humor yang tinggi. Kesimpulannya bahwa budaya soméah sebagai nilai kearifan lokal bertujuan untuk membangun dan menjaga hubungan berbasis budaya.

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“…Prices are monetary units or other measures (including other goods and services) that are exchanged to obtain ownership rights or use of certain goods or services, (Tjiptono, 2019). Price is also said, the amount of money needed to get a combination of products and services, (Amron, 2018). In other words, consumers will consider the price along with the benefits or the level of satisfaction they get.…”

Section: Pricementioning

confidence: 99%

Measurement Model: Interests of Buying a Samsung Brand Smartphone With Celebrity Endorser as an Antesedent Variables in the Era of Covid-19

Putra

Limakrisna

Fitri

2020

DIJEMSS

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The occurrence of the Covid-19 Pandemic around the world has had an impact on changing consumer patterns and behavior. This study aims to analyze the impact of price on the buying interest of Samsung smartphones with Celebrity endorsers as an antecedent variable. The sample in this study were 98 students of the Putra Indonesia University YPTK Padang. This study uses structural equation modeling (SEM) with SmartPLS 3 as an analysis tool. The results of the study found that celebrity endorser is a factor that influences price and buying interest. Meanwhile, the price does not influence buying interest, nor does it play a role in strengthening the influence of Celebrity endorsers on buying interest. For this reason, producers must improve the quality of competitive prices while also maintaining the use of celebrity endorsers in supporting the marketing of their products.

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The Influence of Brand Image, Brand Trust, Product Quality, and Price on the Consumer’s Buying Decision of MPV Cars

Cited by 74 publications

References 18 publications

Analysis of Effect Price and Quality on Brand Image and Its Implication on Purchase Decision Modena Gas Cooktop (Case Study on Grand Galaxy City Residence Bekasi)

Analysis of Effect Price and Quality on Brand Image and Its Implication on Purchase Decision Modena Gas Cooktop (Case Study on Grand Galaxy City Residence Bekasi)

Nilai-nilai budaya soméah pada perilaku komunikasi masyarakat Suku Sunda

Measurement Model: Interests of Buying a Samsung Brand Smartphone With Celebrity Endorser as an Antesedent Variables in the Era of Covid-19

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