Combating the spread of fake news remains a difficult problem. For this reason, it is increasingly urgent to understand the phenomenon of fake news. This review aims to see why fake news is widely shared on social media and why some people believe it. The presentation of its structure (from the images chosen, the format of the titles and the language used in the text) can explain the reasons for going viral and what factors are associated with the belief in fake news. We show that fake news explores all possible aspects to attract the reader’s attention, from the formation of the title to the language used throughout the body of the text. The proliferation and success of fake news are associated with its characteristics (more surreal, exaggerated, impressive, emotional, persuasive, clickbait, shocking images), which seem to be strategically thought out and exploited by the creators of fake news. This review shows that fake news continues to be widely shared and consumed because that is the main objective of its creators. Although some studies do not support these correlations, it appears that conservatives, right-wing people, the elderly and less educated people are more likely to believe and spread fake news.
The relationship between a subject’s ideological persuasion with the belief and spread of fake news is the object of our study. Departing from a left- vs. right-wing framework, a questionnaire sought to position subjects on this political-ideological spectrum and demanded them to evaluate five pro-left and pro-right fake and real news, totaling 20 informational products. The results show the belief and dissemination of (fake) news are related to the political ideology of the participants, with right-wing subjects exhibiting a greater tendency to accept fake news, regardless of whether it is pro-left or pro-right fake news. These findings contradict the confirmation bias and may suggest that a greater influence of factors such as age, the level of digital news literacy and psychological aspects in the judgment of fake news are at play. Older and less educated respondents indicated they believed and would disseminate fake news at greater rates. Regardless of the ideology they favor, the Portuguese attributed higher credibility to the sample’s real news, a fact that can be meaningful regarding the fight against disinformation in Portugal and elsewhere.
Digital environments play a central role in the news making process. Seeking new ways to interact with people previously seen as audience is a big challenge for media and journalists today, especially in local contexts, where journalists are more embedded in the community, physically and digitally, namely through social media and from mobile devices. This study intends to identify how local journalists are using digital tools in their routines, especially when it comes to be close and engaged with communities. To do so, a survey was applied to a sample of journalists (n = 107) from 42 newsrooms from the central region of Portugal, which gathers the most significant presence of local media. Findings point to full integration of the Internet into local journalists' routines as well as social media and mobile. Digital technologies are used essentially for news gathering and to get in touch with sources. Employing social media to engage with the community is true only for a few. The same happens when it comes to recognize or even incorporate content produced by citizens. Local journalists are not always so available to be close to the public as they usually claim.
Current literature on fake news is rather abundant and mainly focused on history, variety, and types, rather than processes. This review draws on current literature to build a working definition of fake news focused on its present relevance to journalism and political communication contemporary debate, distinguishing it from non-pertinent conceptual varieties and contributing to a much-needed clarification on the subject. We performed a qualitative analysis of the literature published between 2016 and 2020. Data were extracted from Web of Science and Scopus. We define fake news as a type of online disinformation with misleading and/or false statements that may or may not be associated with real events, intentionally designed to mislead and/or manipulate a specific or imagined public through the appearance of a news format with an opportunistic structure (title, image, content) to attract the reader’s attention in order to obtain more clicks and shares and, therefore, greater advertising revenue and/or ideological gain.
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