The article offers methodical recommendations on evaluation of financial & investment and innovational potential of the region. Evaluation of innovational potential of the territory was conducted on the basis of hierarchical ranking assessments. Financial and investment potential is considered to be equal to net savings per capita. The authors view the possibility for development of financial and innovational strategy of region's development on the basis of evaluation of these potentials. The article analyzes financial & investment and innovational potentials of the regions of the Southern Federal District. On the basis of correlation of the above potentials, matrix of prioritization of financial tools of stimulation of innovative activities is offered.

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