The purpose of the article is to determine new possibilities and tools for corporate strategic management and to substantiate the necessity for their usage for supporting a company's competitiveness and economic effectiveness in modern Russia. The information and analytical basis of the research consists of the materials of the Report on global competitiveness for 2016-2017, prepared within the World economic forum. For verification of the offered hypothesis, the methods of deduction, induction, synthesis, systemic, problem, and structural & functional analysis, as well as analysis of causal connections, and the methods of modeling and formalization were used. Because of the research, a conclusion is made that imperfection of the process of strategic management is a reason for low competitiveness and economic effectiveness of modern Russian companies. To solve this problem, the authors substantiate the necessity for applying the principle of interactivity, which supposes consideration of new possibilities and usage of leading tools in the process of corporate strategic management and develop the recommendations and offer an interactive model for strategic management of a modern company in modern Russia for the purpose of supporting high competitiveness and economic effectiveness of domestic entrepreneurship.

The article discusses conditionality desire of students to self-development and the formation of competence readiness in this area of knowledge in classes of P.E. Designed levels determination of formation of readiness for self-development of students of the university. The system contributes to self-realization of the personality of students, formation of physical culture and sports competences and the competence of self-development. The fact is that the current situation in the development of the society and the analysis of the world's sociocultural and educational trends indicate that in recent years, various aspects of the individual's behavior towards his health have become the object of intense public attention and the subject of interdisciplinary research in many highly developed countries under the slogan: "Health is not everything, but everything without health is nothing". Hence the tasks of the student's personality self-development during the intensive preparation for professional activity at the university are aimed at maintaining their own health and improving their physical fitness, considering formation of professional motor skills for effective mastering the future profession and career growth after graduation.

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