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The article justifies the method of comprehending the mental and psychological structure of personality through the analysis of a concept-sphere reflected in the language of art. S pecial focus is placed on the hypothesis according to which fictional plots (Orpheus, Prometheus, Odysseus, Faust) are viewed as reflections of fundamental human behavior patterns, which determine personal choices, establish a specific personal-eventive ontology and are reflected in the language. Particular attention is given to one of the advantages of Art, namely the ability of Art to translate experience transempirically. The article demonstrates the attractive nature and practice-behavioral orientation of an artistic image and assumes that it has a potential of emotional reasoning. S pecial emphasis is put on intonational nature of speech (B. Astafyev), as a specific mechanism of effecting a psycho-mental structure of personality. The authors refer to the concept of chronotope (A. Ukhtomsky, M. Bakhtin) to reveal the mechanisms of intellectual enrichment by which an individual is plunged into the world of fiction and encounters the Face of the Other, whereas emotional response is viewed as a quality criterion with regard to the work of art.

The aim of this paper is to analyze the ways and identify the main trends of language learning transformation in universities for sustainable development in order to encourage students’ soft skills and competences for real commitment and interaction. Education is considered as a means through which individuals can improve their quality of life. If we redesign institutional educational programs on language learning based on students’ needs and expected outcomes, then both the quality of language education and the quality of life will improve dramatically. It also tries to consider the directions to implement sustainability in foreign language teaching through curriculum, interdisciplinary approach and innovation.

The article considers the social perception of artificial intelligence (AI) as an essential factor having an impact on the digitization, transfer, and popularization of cultural heritage. The article aims at the theoretical comprehension of the digital ontology and implementation of AI in the context of Russian realia. The research relies on comprehensive analysis based on statistical data, using descriptive and comparative methods. The interdisciplinary approach adopted includes reflexive analysis of both positive and negative consequences of the digitalization process. The article examines the peculiarities of the “digital ontology”, deterritorization effect, new actors in the digital process, the effect of digital trust, and opposite views of AI-enthusiasts and AI-alarmists. The article describes objective and subjective reasons for the negative perception of digital artifacts, and states the need to consider the influence of key figures in digital ontology: influencers, stakeholders, and data scientists. The ambivalence of public perception of both artificial intelligence and digital cultural heritage is stated. The research reveals digitization frontiers, which involve three factors: the axiological factor, indicating the need for consistency between a human values system and AI development programs; the subject vector, emphasizing the role of a new type of digital heritage bearers and digital influence actors; ethical factor associated with the need to transform relations with information technologies in order to subordinate them to human reflection and comprehension. The authors conclude that cultural heritage digitization should be aimed at generating a human-centered future.

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