No abstract

Information and communications technologies (ICTs)have enabled the rise of so-called "Collaborative Consumption" (CC): the peer-to-peer-based activity of obtaining, giving, or sharing the access to goods and services, coordinated through community-based online services. CC has been expected to alleviate societal problems such as hyper-consumption, pollution, and poverty by lowering the cost of economic coordination within communities. However, beyond anecdotal evidence, there is a dearth of understanding why people participate in CC. Therefore, in this article we investigate people's motivations to participate in CC. The study employs survey data (N = 168) gathered from people registered onto a CC site. The results show that participation in CC is motivated by many factors such as its sustainability, enjoyment of the activity as well as economic gains. An interesting detail in the result is that sustainability is not directly associated with participation unless it is at the same time also associated with positive attitudes towards CC. This suggests that sustainability might only be an important factor for those people for whom ecological consumption is important. Furthermore, the results suggest that in CC an attitudebehavior gap might exist; people perceive the activity positively and say good things about it, but this good attitude does not necessary translate into action.

We live in a computerized and networked society where many of our actions leave a digital trace and affect other people’s actions. This has lead to the emergence of a new data-driven research field: mathematical methods of computer science, statistical physics and sociometry provide insights on a wide range of disciplines ranging from social science to human mobility. A recent important discovery is that search engine traffic (i.e., the number of requests submitted by users to search engines on the www) can be used to track and, in some cases, to anticipate the dynamics of social phenomena. Successful examples include unemployment levels, car and home sales, and epidemics spreading. Few recent works applied this approach to stock prices and market sentiment. However, it remains unclear if trends in financial markets can be anticipated by the collective wisdom of on-line users on the web. Here we show that daily trading volumes of stocks traded in NASDAQ-100 are correlated with daily volumes of queries related to the same stocks. In particular, query volumes anticipate in many cases peaks of trading by one day or more. Our analysis is carried out on a unique dataset of queries, submitted to an important web search engine, which enable us to investigate also the user behavior. We show that the query volume dynamics emerges from the collective but seemingly uncoordinated activity of many users. These findings contribute to the debate on the identification of early warnings of financial systemic risk, based on the activity of users of the www.

We present Spine, an efficient algorithm for finding the "backbone" of an influence network. Given a social graph and a log of past propagations, we build an instance of the independent-cascade model that describes the propagations. We aim at reducing the complexity of that model, while preserving most of its accuracy in describing the data.We show that the problem is inapproximable and we present an optimal, dynamic-programming algorithm, whose search space, albeit exponential, is typically much smaller than that of the brute force, exhaustive-search approach. Seeking a practical, scalable approach to sparsification, we devise Spine, a greedy, efficient algorithm with practically little compromise in quality.We claim that sparsification is a fundamental datareduction operation with many applications, ranging from visualization to exploratory and descriptive data analysis. As a proof of concept, we use Spine on real-world datasets, revealing the backbone of their influence-propagation networks. Moreover, we apply Spine as a pre-processing step for the influence-maximization problem, showing that computations on sparsified models give up little accuracy, but yield significant improvements in terms of scalability.

Ordering and ranking items of different types are important tasks in various applications, such as query processing and scientific data mining. A total order for the items can be misleading, since there are groups of items that have practically equal ranks.We consider bucket orders, i.e., total orders with ties. They can be used to capture the essential order information without overfitting the data: they form a useful concept class between total orders and arbitrary partial orders. We address the question of finding a bucket order for a set of items, given pairwise precedence information between the items. We also discuss methods for computing the pairwise precedence data.We describe simple and efficient algorithms for finding good bucket orders. Several of the algorithms have a provable approximation guarantee, and they scale well to large datasets. We provide experimental results on artificial and a real data that show the usefulness of bucket orders and demonstrate the accuracy and efficiency of the algorithms.