ABSTRACT

ABSTRACT

This study aims to investigate the potential of media photography as a means of support in an event practice, analyze photography as data source in identifying the event practice, explore photography as documentation that helps in event execution, examine photography as visual language that supports the event management. From the case of an event organized by Anugerah Bambu Indonesia 2013, results from the study finds that photography has an added value as a data source, documentation, and visual language. This study proves that the theory EMBOK by Silvers, who categorizes photography as information management for event management, a theory which can be accounted for.

Pada era informasi abad ke-21saat ini, bermunculan berbagai platform peer-to-peer, yang secara kolektif dikenal juga sebagai platform-based economy atau ekonomi berbasis platform, yang sekarang dimanfaatkan oleh banyak kalangan di seluruh dunia terutama untuk industry akomodasi dalam bentuk homestay berbasis dalam jaringan atau daring. Bagi khalayaknya, platform ini memberikan kemudahan akomodasi untuk berwisata ke daerah yang menarik untuk dieksplorasi terutama untuk wisata rural. Sebagai penyedia jasa akomodasi, tentunya kompetisi dengan hotel-hotel yang bersifat komersil sangat kuat. Fenomena yang ada di berbagai negara di dunia menunjukkan, platform ini menjadi ancaman untuk para pengelola hotel yang tentunya menyediakan kamar dengan harga yang lebih tinggi dari homestay berbasis daring. Dampaknya tentu tidak hanya pada strategi penjualan, melainkan juga pada strategi komunikasi. Ancaman platform tersebut menjadi disruptif di mana ancaman ini dapat mengubah pola pengelolaan bisnis akomodasi karena aturan yang berbeda dan dapat membuat para pengelola hotel berpikir keras untuk mengubah strategi komunikasi hotel mereka atau tidak sama sekali. Ketersediaan platform bebas biaya dalam rantai jaringan hotel memberikan harapan bagi para pengelola hotel untuk mengeksplorasi kemungkinan dan mengantisipasi disrupsi yang dirasakan.

As tourism grows fast and tourism destinations develops well all around the world, the human capital in the sectors are the most important component of its business which deliver services. The grow affects all aspects of business including hospitality industry. A multicultural working environment in hospitality industry has been practiced since decades due to its international character of business. The condition brought communication challenges to the internal operations more particularly in the front-line departments. This research aims to find out the challenges for foreign workers in the process of communication and how they overcome any communication problems that may occurred in their day-to-day operations in a multicultural hospitality working environment. Different cultures may press the communication problems while the business is about serving people and ensure that all the guest needs are provided well in timely manner. The research is conducted in a three-star-rated hotel in Japan with a multicultural environment and may give insights to the hoteliers who aspire to embrace their future career abroad. The findings are quite interesting since culture is taking the most important part to overcome and handle the situation as it aims to maintain a good working environment.