The use of virtual and net technologies has led to revolutionary changes in the way companies meet consumer demands. Digital marketing is the use of the internet and technology to expand marketing networks. Digital marketing aims to get consumers and potential customers quickly. The acceptance of virtual and net technology in consumers is so wide that virtual marketing is the main choice for companies. The purpose of this study was to determine: 1) the influence of influencer marketing on social media on purchasing decisions at Zalora On Line Stores in Central Java; 2) the influence of online advertising on purchasing decisions at Zalora On Line Stores in Central Java; and 3) the effect of content marketing on purchasing decisions at Zalora On Line Stores in Central Java. The population of this study are consumers who have bought goods at Zalora On Line Stores in Central Java. Sampling by purposive sampling method, obtained a sample of 202, the collection of statistics is done by using a questionnaire. The statistical analysis technique was carried out using simple linear regression analysis with SPSS software. The results showed that the influencer marketing variable on social media had a positive and significant effect on purchasing decisions of 4,053 with a significance level of 0.000; the online advertising variable has a significant positive effect on purchasing decisions of 4.884 with a significance level of 0.000; and the content marketing variable has a positive and significant effect on purchasing decisions of 4,598 with a significance level of 0.000. Overall, the independent variable has an effect of 41% on the dependent variable, and the remaining 59% is influenced by other variables not found in this study.

Employee performance is one of the determinants of achieving a goal expected by a company. Employee performance is influenced by several factors, including individual factors such as work discipline, work motivation and performance abilities, work experience. Also external environmental factors and internal environmental factors of the organization. Employee performance at the Primary KPRI Members of the PKPRI Semarang city is still not optimal, there are some employees who are less professional and disciplined who are not maximal. Based on these considerations, this study takes variables from individual factors, namely work motivation and work discipline. The results showed that work motivation has a positive and significant effect on employee performance (H1 accepted). Work discipline has a positive and significant effect on employee performance (H2 accepted). Work motivation has a positive effect on employee performance by moderating organizational culture (H3 accepted). And work discipline has a positive effect on employee performance by moderating organizational culture (H4 accepted).

Undang-Undang No. 6 Tahun 2014 tentang Desa memberikan kesempatan kepada Desa untuk membangun Desa sesuai potensi yang dimiliki dengan mengutamakan partisipatif masyarakat. Salah satu wujud pembangunan penguatan ekonomi desa yaitu melalui pembentukan Badan Usaha Milik Desa (BUM Desa) sebagai kelembagan ekonomi desa dalam memanfaatkan dan mendayagunakan sumberdaya lokal dan aset yang dimiliki Desa untuk pembangunan berkelanjutan dalam rangka meningkatkan kesejahteraan. Potensi Masyarakat pedesaan dewasa ini menjadi sorotan utama oleh pemerintah untuk dikembangkan sehingga potensi lokal terus digali agar desa menjadi suatu wilayah yang mampu memberikan kontribusi pada Pendapatan Asli Daerah. BUM Desa diharapkan memiliki peran strategis dalam mengembangkan perekonomian masyarakat desa dan meningkatkan pendapatan asli desa atau PADes. sementara, kendala pengembangan bumdes adalah masalah komunikasi antara BUM Desa, pemerintah desa, dan masyarakat desa, serta masalah transparansi dan akuntabilitas. Selain itu juga yang lebih penting bagaimana BUM Desa dapat meningkatkan perekonomian masyarakat Desa dengan unit unit usaha. Sekadar membentuk dan mendirikan BUM Desa adalah hal yang mudah, cukup dengan Perdes, namun untuk mempertahankan kontinuitas berjalannya Bumdes perlu kajian yang komprehensif mengenai pemetaan potensi desa, pemilihan jenis usaha dengan meminimalkan risiko kerugian.

This study aims to analyze the effect of reputation, competence on customer loyalty with customer satisfaction as an intervening variable. The population in this study were students of private tertiary institutions in Central Java who are members of Services for Higher Education Institutions Region VI, while a sample of 5 private universities, using the purposive sampling method, was taken with the Slovin formula of 190 respondents. The analysis technique uses regression analysis. Research results show the customer satisfaction variable can be an intervening variable or able to mediate between the direct influence of the reputation variable and the competency variable on customer loyalty variables.