Penelitian ini bertujuan untuk mengetahui pengaruh stres kerja dan konflik kerja terhadap semangat kerja karyawan. Ada tiga variabel yang diteliti, yaitu stres, konflik, dan semangat kerja. Metode pengambilan sampel dilakukan dengan cara sensus sebanyak 87 orang. Pengambilan data dengan cara wawancara dan pengumpulan kuesioner. Penelitian ini menggunakan analisis regresi linear berganda, uji kualitas instrumen penelitian, uji asumsi klasik, dan hipotesis yang diolah menggunakan program SPSS. Hasil penelitian ini menunjukkan bahwa stres kerja dan konflik kerja secara simultan berpengaruh terhadap semangat kerja. Secara parsial, stres kerja berpengaruh negatif dan signifikan terhadap semangat kerja. Begitu pula konflik kerja secara parsial berpengaruh negatif dan signifikan terhadap semangat kerja. Penelitian ini telah dapat mengungkapkan hubungan semangat kerja dengan stres dan konflik kerja pada satu perusahaan.This study aims to determine how the influence of job stress and work conflict on factory employee morale. We studied three variables, namely job stress, work conflict, and work spirit. The method of determining samples is done by the census, with the number of samples is 87 respondents. Retrieving data was done by interview and collecting questionnaires. While in terms of data analysis, this study uses multiple linear regression analysis. To test the quality of research instruments we used classic assumption tests and hypotheses that are processed using SPSS. The results of this study indicate that job stress and work conflict simultaneously have a significant effect on morale, job stress partially has a negative and significant effect on morale, and work conflict partially has a negative and significant effect on work morale. This research can reveal the relationship of work spirit with stress and work conflict in an enterprise.

Using soft sell will cause a more positive affective response than rational appeal or hard sell so that it can increase the level of buying interest, especially share. This study aims to analyze the marketing communication strategy of soft selling through Instagram social media in achieving the millennial market share. The research method used in this study is a qualitative descriptive method. The type of data used in this study is qualitative data, which is categorized into two types, namely primary data and secondary data. Sources of data obtained through library research techniques (library study) which refers to sources available both online and offline such as: scientific journals, books and news sourced from trusted sources. The results of the study conclude that the STP strategy is an effort to achieve the maximum target market. STP (Segments, Targeting, Positioning) strategy to suit the type and purpose of the product to be marketed. The modeling that has been carried out as described in the literature study and the results and discussion has succeeded in showing the relationship between the values ​​of Engagement, New Customer, Company Total Sales, Profit, and Marketshare (market share) as evidenced by structural validation

This study aims to determine the effect of sales promotion and shopping lifestyle on impulse buying with positive emotion as a mediating variable for shopee customers in Pekanbaru City. The analytical approach uses quantitative methods by collecting data using survey methods. The population in this study were online service users at the Shoppe market place in the city of Pekanbaru. The number of samples taken in this study were 100 respondents. The sampling technique used in this study was accidental sampling. The results showed that Sales Promotion (X1) had a significant effect on Positive Emotion (M), Shopping Lifestyle (X2) had a significant effect on Positive Emotion (M), Sales Promotion (X1) had a significant effect on Impulse Buying (Y), Shopping Lifestyle (X2) ) has a positive and significant effect on Impulse Buying (Y), Positive Emotion (M) has a positive and significant effect on Impulse Buying (Y), Sales Promotion (X1) has a significant effect on Impulse Buying (Y) through Positive Emotion (M), and Shopping Lifestyle (X2) has a positive and significant effect on Impulse Buying (Y) through Positive Emotion (M)

Using soft sell will cause a more positive affective response than rational appeal or hard sell so that it can increase the level of buying interest, especially share. This study aims to analyze the marketing communication strategy of soft selling through Instagram social media in achieving the millennial market share. The research method used in this study is a qualitative descriptive method. The type of data used in this study is qualitative data, which is categorized into two types, namely primary data and secondary data. Sources of data obtained through library research techniques (library study) which refers to sources available both online and offline such as: scientific journals, books and news sourced from trusted sources. The results of the study conclude that the STP strategy is an effort to achieve the maximum target market. STP (Segments, Targeting, Positioning) strategy to suit the type and purpose of the product to be marketed. The modeling that has been carried out as described in the literature study and the results and discussion has succeeded in showing the relationship between the values ​​of Engagement, New Customer, Company Total Sales, Profit, and Marketshare (market share) as evidenced by structural validation

Kuliah Kerja Nyata (KUKERTA) merupakan salah satu bentuk pengabdian ke masyarakat yang dilakukan oleh mahasiswa. Kegiatan KUKERTA ini tidak hanya menjadi proses pembelajaran bagi mahasiswa, namun juga diharapkan memberikan kontribusi positif dalam pembangunan dan pengembangan masyarakat. KUKERTA balek kampung yang dilaksanakan mulai 5 juli 2021 di Nagari Cupak, Kecamatan Gunung Talang, Kabupaten Solok Provinsi Sumatera Barat ini mengangkat judul “Meningkatkan Potensi Nagari Cupak Melalui Pengembangan Wisata Dan Penataan Taman Desa”. Adapun program kerja yang dilaksanakan pada kegiatan KUKERTA Balek Kampung 2021, berfokus optimalisasi objek wisata dan taman desa, upaya yang dilakukan oleh tim KUKERTA balek kampung ini adalah meningkatkan Potensi Nagari Cupak Melalui Pengembangan Wisata Dan Penataan Taman Desa, fokus kegiatan untuk program kerja ini adalah melakukan pembaharuan salah satu tempat pemanian air panas di Nagari Cupak, Wisata Angek Garara agar lebih dikenal oleh para wisatawan. Mahasiswa diharapakan mampu memahami setiap permasalahan yang terjadi di masyarakat dan mengambil keputusan terbaik untuk dapat memecahkan masalah tersebut dengan ide-ide yang kreatif. Tidak hanya berfokus pada pengoptimalan kawasan wisata di Nagari Cupak, Tim KUKERTA Nagari Cupak juga berfokus pada program optimalisasi ketahanan ekonomi masyarakat melalui UMKM, yakni membantu pihak desa mendata ulang UMKM milik masyarakat setempat, serta pembuatan peta UMKM Nagari Cupak, tujuan dari kegiatan ini adalah agar UMKM masyarakat yang belum terdata dapat diketahui dan membantu jika ada penyaluran dana UMKM yang mana sangat bermanfaat bagi masyarakat terutama saat situasi pandemi Covid-19 saat ini.