Bali telah dikenal memiliki banyak bentuk seni. Salah satunya adalah seni lukis. Seni Lukis di Bali telah dikenal cukup lama. Seiring perjalanan waktu, terjadi perubahan dengan kedatangan bangsa Barat yang mempengaruhi gaya lukis Bali. Selanjutnya, media juga memberikan pengaruh yang sangat besar dalam seni lukis di Bali, salah satunya adalah t-shirt. Salah satu seniman lukis t-shirt yang cukup dikenal oleh anak muda Bali yaitu I Nyoman Ngurah Ardika Yasa. Pada karyanya yang bertema “Rangda”, salah satu dari banyak karya yang telah dibuat cukup menarik untuk dilakukan penelitian. Metode yang digunakan dalam penelitian ini adalah metode ikonografi Erwin Panofsky. Tujuan penelitian ini adalah untuk mengetahui makna karya seni lukis t-shirt seniman I Nyoman Ngurah Ardika yang bertemakan rangda.Tahap pra-ikonografi, ilustrasi yang digambarkan merupakan sebuah komunikasi bahwa rangda merupakan sosok yang akan membawa kematian bagi manusia. Pada tahapan analisis ikonografi digunakan teori Roland Barthes untuk mengungkap lambang yang ada pada karya tersebut. Mitos yang hadir sebagai petanda dalam karya selanjutnya dihubungkan dengan tema dan konsep yang tersirat. “Rangda” telah menjadi mitos yang ada pada masyarakat Bali. Analisis interpretasi ikonologis, Ilustrasi rangda karya I Nyoman Ngurah Ardika Yasa diciptakan tidak dengan mengedepankan nilai keindahan secara konvensional, namun berdasarkan imajinasi atas rasa dan pengalaman estetis yang diterima pada masa yang lalu. Pada karyanya wujud rangda digambarkan dengan penggayaan bentuk melalui penyederhaan dan deformasi bentuk, sehingga karakter rangda terlihat berbeda dengan wujud rangda secara tradisi. Sehingga dapat dikatakan bahwa ilustrasi rangda ini mengikuti gaya postmodern champ yaitu menolak keotentikan atau keorisinilan untuk tujuan dan kepentingannya sendiri.
On 12 November 2016, the Indonesian government launched a program to improve public health called Healthy Living Community Movement (GERMAS). GERMAS aims to raise awareness, willingness, and ability to live healthy for everyone to realize the highest degree of public health. Specifically, GERMAS's objectives are (1) increasing community participation for healthy living; (2) Increase community productivity; and (3) Reducing the burden of health care costs. According to the Governor of Bali, GERMAS activity is a step that must be implemented in an effort to provide understanding and socialization to the public about the importance of health so keep themselves healthy become living culture in society. In this research using Critical Discourse Analysis (CDA) proposed by Norman Fairclough. Norman Fairclough’s Critical Discourse Analysis using three approaches method of text analysis, discourse practice analysis, sociocultural practice analysis. The results show that government efforts to improve public health in Bali will be well received. The community considers the government's movement to adopt a healthy lifestyle in accordance with the religion of most Balinese people. In addition, considering the impact of non-infectious diseases (PTM) which is socio economically very detrimental to society will certainly get good reception for the community. The mass media design used is quite attractive and informative and it is expected that the public will get a clear picture of GERMAS.
The paradigm of the arts education in the future must be able to apply various approaches where learners can cultivate their views and tolerant attitude towards the cultural diversity in Indonesia. The arts education is expected to be a compulsory course in universities so that the students have sensitive, aesthetic, creative and innovative attitude as well as adaptive character to any change and good ethics in expressing their creativities. It is not just an education generated only for the sake of art competition but must become a daily necessity. In facing the globalization phenomenon, the arts education is made to utilize multicultural approach which can be accepted by various circles of society. The arts education with a multicultural approach should have flexibility and rely on the ability of the learners and the socio-cultural conditions of the local society. The role of the arts educators is expected to not only possess the local artistic knowledge, but also the knowledge about other regional arts so that in this way the students obtain complete knowledge of arts and culture as well as fostering the sense of tolerance with the diversity. AbstrakParadigma pendidikan seni ke depan diharapkan mampu menggunakan berbagai pendekatan dimana peserta didik dapat menumbuhkembangkan pandangan dan sikap toleran terhadap keberagaman budaya di Indonesia. Pendidikan seni diharapkan menjadi mata kuliah yang wajib diberikan di perguruan tinggi agar mahasiswa memiliki sikap peka rasa, estetika, kreatif dan inovatif serta memiliki karakter yang adaptif terhadap perubahan dan memiliki etika dalam berkarya.Pendidikan seni bukan hanya pendidikan yang ada hanya karena kebutuhan lomba seni saja tetapi sudah menjadi kebutuhan sehari-hari. Menghadapi globalisasi yang terjadi, pendidikan seni diarahkan pada pendekatan multikultural sehingga bisa diterima oleh berbagai kalangan masyarakat.Pendidikan seni dengan pendekatan multikultural harus memiliki keluwesan dan bergantung pada kemampuan peserta didik dan kondisi sosial budaya masyarakat setempat. Peran pendidik seni diharapkan tidak hanya memiliki pengetahuan seni lokal saja, tetapi juga memiliki pengetahuan tentang seni daerah lain sehingga mahasiswa memiliki pengetahuan yang lengkap tentang seni dan budaya dan toleransi dengan keberagaman.
A travel guide book with the theme "Surviving Denpasar" issued by the municipal government of Denpasar, Bali Province, published in 2012 contains a variety of arts and culture in Denpasar City. Some of them are Pengerebongan Festival, Omed-Omedan, and kite festival. These three festivals are an annual event that is visited by many people because of its uniqueness. This travel guide book is quite interesting to do a study because the visuals are displayed using cartoons. In general, the existing travel guide books that are circulating mostly uses photography as a visualization of various attractions of arts and culture. This research uses a qualitative methodology using ethnographic methods. The data are collected from the interviews with one of the designers of the cartoon travel guide book, Kadek Jango Paramartha. The purpose of this study was to acquire a meaning in the cartoon visualization of the Denpasar City travel guide book. The results obtained are the use of cartoon visualization in the travel guide book is a new breakthrough of the Denpasar municipal government in promoting tourism to foreign communities. According to Kadek Jango Paramartha, cartoons can speak on a variety of issues, be they political, social, tourism and so on. In form, cartoon visuals in the tour guide book have multiple meanings namely the meaning of art communication, the meaning of cultural communication and the meaning of religious communication. Multi meanings are seen in cartoon visual signs which are the cultural identities of Denpasar City. The communication applied to cartoons is humorous while still guided by the ethics of the society. Dialectical approach with humorous visualization gives a new nuance in communication. Kadek Jango Paramartha hopes cartoons will become a media for tourism promotion in the future.
The purpose of the analysis of the Bade Wheeled Phenomenon in the Ngaben Ceremony Structure in Bali is to reveal the meaning of Wheeled Bade. Bade is known in traditional Balinese culture as an important tool in the Ngaben Ceremony in Bali. However, some Balinese people have replaced the word "bade" with "bade wheels" as a means of Ngaben Ceremony. The problem is centered on: 1) What is the meaning of "bade" in the Ngaben Ceremony?; 2) What is the meaning of "wheeled bade?" The analysis of the Bade Wheeled Phenomenon in the Ngaben Ceremony Structure in Bali has been completed using qualitative methods in the perspective of cultural studies. The technical design of this research is realized based on the non-positivistic paradigm with the help of a semiotic approach. All data was collected through observation and literature study. All data were analyzed in an interpretative qualitative manner using symbol theory and reception theory. The results of the study show that: 1) Ngaben using Bade has a socio-religious meaning for Hindus in Bali. Ngaben is always celebrated using Bade, accompanied by various forms of Hindu sacred ceremonies. Bade has cultural meaning as an instrumental of the pitra yadnya rite that can be useful in fostering kinship in Balinese society; 2) The phenomenon of wheeled bade in the structure of the Ngaben ceremony has added economic value to mediators and users. On the one hand, the wheeled Bade in the structure of the Ngaben Ceremony has reduced the meaning of sacredness and the meaning of solidarity. This happened along with the change in the instrumental meaning of Bade in the Ngaben ceremony.
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