Abstract. Korean wave has become a big phenomenon in Indonesia, enthusiasm and passion for K-pop culture has led to fanaticism for fans. The distribution of K-pop content on social media such as Instagram gives fans space to participate in supporting their idols and this is one of the factors forming the fanaticism of k-pop fans. This study aims to determine the fanaticism of kpop fans in social media on Instagram as well as how kpop fans respond in responding to hoax and negative information from favorite idols. This research uses descriptive qualitative methods and data collection techniques used are interviews, and literature study. The selection of informants used a purposive sampling technique. The results showed the fact that fanaticism fans in social media on Instagram evaluated through fan activities such as Meaning Making, Meaning Sharing such as interpreting K-pop idol posts as motivation in research, making posts amazed and happy for K-pop idols . Poaching by following  fansite accounts and making fanfiction and making videos. Collecting such as uploading pictures about the official kpop merchandise needed and knowledge building  with fellow fans. Fanaticism, kpop fans, also through fan responses, asking for information, hoaxes and negatives from their idols responded with many variations such as annoyance, anger until heartache. And to seek clarification of the truth of the news that is by looking at reliable sources such as the official Instagram account K-pop idol, official Instagram account management artist to the Korean major media such as Soompi, Allkpop, and press realease provided by artist management

Malang merupakan salah satu kota yang memiliki banyak kafe untuk generasi muda. Berbagai kafe ini bersaing untuk mendapatkan konsumen melalui berbagai macam strategi untuk mempererat hubungan dengan konsumennya, salah satunya melalui media sosial Instagram. Salah satu kafe yang menarik di Kota Malang adalah Oksigen Kafe karena berbasis komunitas seni, budaya, dan sastra. Tujuan penelitian ini adalah ingin melihat efektivitas penggunaan Instagram @Oksigen_Cafe dalam menjalin hubungan dengan customer-nya melalui konsep the circular model of some dari Regina Lutrell, yaitu share, optimize, manage, dan engage. Penelitian ini menggunakan metode kualitatif dengan sumber data primer berupa dokumentasi @Oksigen_Cafe, lalu diperkuat dengan sumber sekunder berupa wawancara dengan pemilik kafe. Hasilnya diketahui bahwa kafe ini memanfaatkan Instagram secara maksimal dengan cara mengunggah setiap informasi yang menarik (share) dan melakukan percakapan secara empatik dengan followers (engage). Namun untuk optimalisasi media sosial masih kurang dilakukan (optimize), termasuk kurangnya pemahaman cara memanfaatkan tools marketing baik secara gratis maupun berbayar (manage). Keunggulan dari Instagram @Oksigen_Cafe khususnya pada penataan feed dan story yang kompak dan berdasarkan moment yang sedang trend. Kesimmpulannya @Oksigen_Cafe memiliki potensi untuk berkembang melalui penggunaan Instagram, namun masih memiliki kekurangan pada bidang teknis media sosial. Penelitian ini menyarankan agar @Oksigen_Cafe meluaskan pemahaman teknis penggunaan media sosial sehingga mampu memaksimalkan potensi Instagram sebagai cara meningkatkan customer engagement.

Brawijaya Edupark is one of the tourist destinations in Malang, East Java, which was previously known as Taman Wisata Senaputra. The change of the name Senaputra Tourism Park to Brawijaya Edupark is a new thing for the people of Malang City. The purpose of this research is to describe the image of Brawijaya Edupark educational tourism after the name change from Taman Wisata Senaputra. This study uses a qualitative method. The data collection process was carried out by means of interview, documentation, and observation. The result showed that the branding carried out by Brawijaya Edupark was to raise the concept of recreational tourism and early childhood education, "Fun Learning Through Playing". This concept can build an image of educational tourism for Brawijaya Edupark by integrating tourism communication in the form of publication, cooperation, and event. There are obstacles in this branding such as the lack of facilities and awareness of visitors to children's information education, making the process of achieving Brawijaya Edupark's tourist destinations not optimal. Keywords: Tourism Communication, Branding, BrawijayaEdupark Abstrak:Brawijaya Edupark menjadi salah satu destinasi wisata di Kota Malang Jawa Timur yang sebelumnya bernama Taman Wisata Senaputra. Peralihan nama Taman Wisata Senaputra menjadi Brawijaya Edupark adalah hal baru bagi masyarakat Kota Malang.Tujuan dari penelitian ini adalah untuk menggambarkan citra wisata edukasi Brawijaya Edupark setelah peralihan nama dari Taman Wisata Senaputra. Penelitian ini menggunakan metode kualitatif. Proses pengambilan data dilakukan dengan cara wawancara, dokumentasi, dan observasi, Hasil penelitian menunjukkan bahwa branding yang dilakukan oleh Brawijaya Edupark yakni mengangkat konsep wisata rekreasi dan pendidikan anak usia dini, “Fun Learning Through Playing”. Konsep ini dapat membangun citra wisata edukasi bagi Brawijaya Edupark dengan pengintegrasian komunikasi pariwisata yang berupa publikasi, kerjasama, dan kegiatan/event. Terdapat hambatan dalam branding ini seperti kurangnya fasilitas dan kesadaran pengunjung akan pendidikan informal anak, membuat proses pencapaian tujuan wisata Brawijaya Edupark tidak maksimal.

Woven fabric is a handicraft product inherited from generation to generation. Woven fabric can be weared as dress in dances at parties or in traditional events. Every motif on woven fabric has meaning both traditionally and culturally. The purpose of this study is to find out the marketing strategy and the factors that influence it. The method used in this research is descriptive qualitative method with data collection techniques using the method of interview, observation, documentation to obtain primary data and secondary data. As well as data analysis techniques carried out through reduction, presentation and drawing conclusions. The result shows that implementation of marketing communication strategies Prailiu Weaving Center uses a marketing mix consisting of product, price, place and promotion which includes sales promotion, face-to-face promotion and direct marketing. The marketing strategy of the Prailiu Weaving Center consists of marketing strategy analysis which includes opportunity analysis and competitive analysis, as well as the marketing process which consists of determining product segmentation, targeting and positioning. Factors that influence marketing activities consist of supporting factors and inhibiting factors from both internal and external environments.