As Michael Foucault had said that the human body is not really free; the concept of the body as well as the concept of the human sexuality in fact are ruled by and obey the great power behind them. A great narrative about the body and also the sexuality that has been agreed by societies, consciously or unconsciously has successfully dictated societies’ point of view in placing their body and sexuality. The concept of a male body that has been characterized by its perfunctory appearance, in the sense of not necessary to primp, actually is a great narrative that is considered as a true necessity. This topic is unique and interesting to study because Mister International pageant as the representation of world’s male masculinity offers the different great narrative masculinity concept that has been shackling the traditional masculinity concept of Indonesian society. This study will analyze the signs of masculinity shown in Mister International pageant as the ideal men’s quest in the world. The result of this study indicates that the ideal male masculinity constructed in Mister International pageant if viewed from the concept of traditional sexuality is a combination between the concept of femininity and the concept of masculinity that then brought out to a new terminology about the concept of masculinity called as metrosexual. The concept of masculinity constructed by this ideal men’s quest in the world, if examined by Herbert Marcuse’s point of view, actually is a concept uniformity of the world's ideal male body in one dimension. Furthermore, the great narrative behind this uniformed ideal male construction is a world’s major capitalists’ project to expand their market share, especially male cosmetics and clothes products.Keywords: Construction, Masculinity, Ideal Male Body, One-Dimensional Man.

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This study focuses on the messages conveyed in Ahok-Djarot’s campaign video on Youtube social media for the second round of the 2017 DKI Jakarta gubernatorial election by exploring and analyzing the elements of the icons, the indexes, the symbols, the lyrics, and the storyline using Peirce's semiotics based on the visual methodology. Various messages that have been conveyed through the video with the title “Video Kampanye Ahok-Djarot: Pastikan Pancasila Hadir di Jakarta” (Ahok-Djarot’s Campaign Video: Ensure Pancasila is Present in Jakarta) are very interesting to study because the video has become a viral video during the heating up political climate for the second round of the 2017 DKI Jakarta gubernatorial election. A form of support for Ahok-Djarot and also a form of criticism for the current condition of Jakarta articulated through a 2-minutes video with visual images as well as audio lyrics with subtitles packaged interestingly. The results obtained from the analysis are; when Ahok-Jarot’s campaign video for the second round of the 2017 DKI Jakarta gubernatorial election is mapped, it has three main scenes and each scene tries to convey a message to the public, especially the Jakarta citizens. The first scene shows that the current condition of Jakarta is still intolerant and tends to discriminate against minorities. The second scene tries to show that Jakarta should really hold the motto "Bhineka Tunggal Ika" (Unity in Diversity) and should not just use it as a mere motto. The third scene tries to show that Ahok-Jarot are the suitable leaders for the Jakarta citizens because Ahok has worked for Jakarta and has put real efforts for Jakarta. Moreover, Ahok-Djarot is a pair of candidates who can solve the problems described in the previous scene. In general, the issue raised in this controversial video is the issue of intolerance currently considered as a big problem for the Jakarta citizens.  Keywords: Semiotics, Intolerance, Political Campaign, Youtube Social Media, Ahok-Djarot, Jakarta