The Coronavirus feeds easily on the effects of globalization. Thus, beyond the social dimension of this pandemic, the problem of Covid-19 poses another acute psychosocial concern. Spread of this virus has led us to several questions related to socioeconomic phenomena, from which stems two major problematics of this article and which are as follows:-Has the period of confinement changed the behavior of Moroccan consumers?-What is the effect of social anxiety and modification of economic situation caused by covid-19 on the change in consumer behavior in Morocco? In order to deal with this subject, we adopted a quantitative study by administering an online questionnaire that was shared and disseminated on social networks. The results of our study showed firstly that there has been a remarkable change in the habits of Moroccan citizens, due to the period of confinement, marked mainly by the orientation towards e-commerce, which performed during this period of health crisis. Secondly, we were able to conclude that the increase in the level of anxiety had a positive impact on the change in the behavior of consumers, who turned much more towards e-commerce.

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The spread of coronavirus has an impact on citizens of the world, on both mental and financial sides. Indeed, citizens of the world are confined for weeks, this situation causes the increase in the state of anxiety and stress. This health crisis caused job losses, increased unemployment and therefore the appearance of financial and economic difficulties. In this perspective, we decided to conduct this study, the aim of which is to present the factors that contribute to increase in the level of anxiety and how it can be impacted by financial and economic level of Moroccan citizens. In this sense, we examined the effect of covid-19 on financial situation and level of distress of Moroccan citizens during the crisis period. We designed a survey to study firstly the determinants of social anxiety: personality, religious beliefs and level of exposure concerning COVID-19, and secondly, the impact of financial and economic situation of individuals during this period on their psychological state.