Learning by doing (LBD) and team coaching are experiential learning methods that can be used to enhance the depth of learning, motivation, and engagement in tourism education. This study explores the combined use of the two methodologies and reports on the experience of 42 students who participated in a practical case dealing with the strategic planning for sustainable tourism in a small town in Spain as a part of their undergraduate tourism education. The results obtained after the project evaluation confirm that LBD combined with team coaching is considered a valuable strategy for enhancing learning. Regarding the LBD method, students especially valued the opportunity to work within professional realities and exchange ideas with their classmates. Participants perceived team coaching as a valuable tool for enhancing team performance, communication, self-awareness (and that of others), conflict management, and problem-solving during project development. Professors and agents from public institutions involved in the project reported that students’ proposals were highly applicable and close to reality, and they agreed that the combination of LBD and team coaching improved the quality of the course assignments.
Existing literature in the field of sustainable tourism highlights a number of barriers that impede the implementation of practices in this area. However, few studies have addressed the case of adventure tourism. Adopting a case study approach, this paper discusses a number of drivers of success identified by adventure tourism enterprise owners in Basque Country to contribute to the implementation of sustainable tourism practices. Adventure tourism has important social, economic, and environmental impacts on sustainability. The study focuses on learning how sustainable practices have changed in these companies because of the COVID-19 crisis.
La literatura existente en el campo del turismo sostenible destaca una serie de barreras que dificultan la implementación de prácticas sostenibles en esta área. Sin embargo, encontramos escasos estudios que se centren en el caso del turismo activo. A través de un estudio de caso, este trabajo analiza un número de impulsores o facilitadores de éxito, identificados por los propietarios de empresas de turismo activo en el País Vasco, que contribuyen a la implementación de prácticas sostenibles. El turismo activo tiene importantes impactos en la sostenibilidad económica, social y medioambiental. El estudio se centra en conocer cómo han cambiado las prácticas sostenibles en estas empresas debido a una crisis como la del COVID-19.
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