Evolución de la intermediación turística en España tras la aparición de las TIC en el sector

Rodríguez-Zulaica, Ainara; Pastor, Ricardo Ángel Pomares; Fernández-Villarán, Asunción

doi:10.15581/015.xx.2.87-106

Cited by 5 publications

(4 citation statements)

References 4 publications

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“…Basically, what has evolved most in recent years is the proliferation of different electronic distribution channels, considerably increasing the e-business interactions of hotel establishments, encouraged by the appearance of new intermediaries (Rodríguez-Zulaica, Pastor and Ara, 2017).…”

Section: Results Obtained In 2017mentioning

confidence: 99%

“…The added value of online intermediaries lies in the analysis and filtering of the data collected by users, thus providing information that is presented in a personalised format to the customer. Thus, the middlemen that are best able to handle the enormous amount of information that exists on the web will be those that provide the greatest added value to their customers (Rodríguez-Zulaica et al, 2017).…”

Section: E-business Applied To the Hotel Sectormentioning

confidence: 99%

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A study on the evolution of the main information systems of management in the Spanish hotel sector

Partearroyo

Rivera

2020

Esic Market

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Aims: This paper compares two similar studies, run on a sample of Spanish hotel establishments in two different years, 2003 and 2017. The objective was to observe how the two most frequently used information system technologies for companies have evolved over this period: enterprise resource planning (ERP) and E-business systems. Methodology: To run the study, the ERP/E-business matrix model (Norris, Hurley, Hartley, Dunleavy and Balls, 2001) was adopted as a methodology, setting up a number of different scenarios to explain the transformations that take place in companies when they apply these technologies at different stages of development. Results: This process was oriented towards developing the two computer systems, prioritizing e-business over ERP and using vertical solutions. Constraints: The study was run on a discrete sample of Spanish hotels and hotel chains. Practical implications: The constructs used are limited by the instrument and metrics implemented by the company under study for evaluating the quality of customer interaction when a customer reaches a customer service’s call center. Practical implications: ICT has become a key factor for the hotel sector, and people who manage the virtualisation of business need to have a business vision aligned with ICT, with continuous improvement in their systems

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Section: Results Obtained In 2017mentioning

confidence: 99%

Section: E-business Applied To the Hotel Sectormentioning

confidence: 99%

A study on the evolution of the main information systems of management in the Spanish hotel sector

Partearroyo

Rivera

2020

Esic Market

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“…Regarding digitalisation, Rodríguez-Zulaica et al. (2017) and Buhalis (2020) highlight that it is considered one of the factors that has most influenced the disintermediation of the tourism sector.…”

Section: Discussionmentioning

confidence: 99%

Disintermediation and the role of DMCs: a new management strategy in rural tourism

Fernández-Villarán

García²

2022

EJIM

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PurposeThe Internet has encouraged rural tourism experience providers to develop a new management strategy that opts for disintermediation to access the market. In this context, incoming travel agencies (destination management companies [DMCs]), despite the local component, lose capacity to promote the rural tourism. The main question is what kind of relationship between stakeholders would enhance effective intermediation processes between them. The paper examines such constraints and limitations of existing relationships between small local rural tourism producers and DMCs.Design/methodology/approachUsing the Basque Country region of northern Spain as a case study, the authors used a mixed qualitative and quantitative methodology based on semi-structured in-depth interviews and an online survey. The data analysis strategy used incorporated descriptive and exploratory factor analysis (EFA).FindingsIn this research, most of the tourism disintermediation factors identified in previous literature were reinforced when tested in the rural context. The results confirm that power, value, product differentiation, digitisation and stakeholder collaboration are key elements. The value provided in the international segment by DMCs, though, was found to be irrelevant.Originality/valueThis article contributes to filling a gap in the literature on rural tourism destination management from a holistic view of the destination understanding the business-to-business (B2B) relationship among stakeholders in rural tourism. This paper focuses on those elements that create value for local producers to sell the products through intermediaries and provides a framework for understanding the factors involved in value creation in rural tourism intermediation, which is applicable to further empirical studies and provides interesting managerial implications.

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“…A lo largo de los años, este sector debió adaptarse a variaciones y cambios estructurales en el mercado, ejemplo de ello es la incursión de internet disponible en manos de los consumidores, y aunque muchos anticipaban el cierre progresivo de las agencias de viajes tradicionales ante este fenómeno, la realidad evidenció lo contrario. "De hecho, contra todo pronóstico, los agentes turísticos mediadores han sabido dar la vuelta a la situación" (Rodríguez-Zulaica & Fernández-Villarán, 2017).…”

Section: Estrategias De Marketing Digital Utilizadas En Agencias De V...unclassified

Estrategias de marketing digital utilizadas en agencias de viaje de Asunción durante la pandemia del COVID-19, 2021

Kwan Chung,

Arévalos Ruiz Diaz,

Figueredo Aguayo

et al. 2022

RCUPAP

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El trabajo de investigación tiene como objetivo general determinar las estrategias de marketing digital implementadas por las agencias de viajes en Asunción durante la pandemia del COVID-19 en el año 2021. El estudio se basó en un enfoque cuantitativo, de diseño no experimental de corte transversal y alcance descriptivo. La población estuvo conformada por 77 agencias de viajes localizadas en la ciudad de Asunción: con un tamaño de muestra de 15 representantes de agencias seleccionadas de manera aleatoria simple que han completado el instrumento de recolección de datos diseñado para este estudio. El cuestionario contuvo 9 preguntas, enviadas a través de WhatsApp en mayo de 2022; los criterios de inclusión de participantes fueron: poseer algún vínculo laboral con una agencia de viaje, y que la misma esté localizada en la ciudad Asunción-Paraguay, estar en funcionamiento y en regla según el Registro Nacional de Prestadores de Servicios Turísticos de la SENATUR (RegisTur). Los resultados más relevantes fueron: el 60 % de los encuestados indicó la implementación de nuevas estrategias de marketing en sus agencias, el 73 % utiliza redes sociales como estrategia de marketing digital y el 100 % afirmó que el uso de las estrategias de marketing generó un cambio en la economía de las empresas de turismo. Se concluye así que el marketing digital tiene un gran impacto y resultados favorables para las agencias de viaje de Asunción, durante la pandemia del COVID-19.

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Evolución de la intermediación turística en España tras la aparición de las TIC en el sector

Cited by 5 publications

References 4 publications

A study on the evolution of the main information systems of management in the Spanish hotel sector

A study on the evolution of the main information systems of management in the Spanish hotel sector

Disintermediation and the role of DMCs: a new management strategy in rural tourism

Estrategias de marketing digital utilizadas en agencias de viaje de Asunción durante la pandemia del COVID-19, 2021

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