Organization is currently experiencing growth and remarkable development. An increasingly diverse public characters, both interal and external, require special handling in communicating to them. Communication activities of the organization is a strategic communications activities that need to be run by the organization. This communication activities involving management as important decision makers in the organization. Through public relations activities of the organization’s strategic communication can run well. Public relations must have the full support of management to be able to carry out the task.
Kegiatan pengabdian masyarakat dilaksanakan dengan dua kegiatan utama yaitu Pembuatan Buku Profil Desa dan Penguatan Sistem Informasi Desa (SID) di Desa Singoyudan, Kecamatan Mirit, Kabupaten Kebumen. Potensi yang dimiliki oleh desa harus dapat menjadi jati diri pengembangan kemajuan desa. Metode yang digunakan adalah dengan melakukan pendampingan dan melibatkan mahasiswa Universitas Muhammadiyah Yogyakarta untuk secara langsung terjun ke lapangan dan mengembangkan/menyusun profil dusun dan pembuatan website serta pelatihan untuk mewujudkan SDM yang handal. Output yang dihasilkan dari pengabdian masyarakat ini antara lain: Pertama, Desa Singoyudan telah memiliki buku profil desa dengan edisi terbaru dan dengan penambahan informasi-informasi yang diperlukan. Kedua, Desa Singoyudan memiliki website dan media sosial aktif yang berisi informasi-informasi desa dan dusun. Pengembangan yang perlu dilakukan setelah program ini antara lain pembaharuan profil dusun yang up-to-date serta pemanfaatan media sosial dalam pemberian pelayanan selain website yang telah dibuat.
AbstrakPT Adaro Indonesia sebagai salah satu perusahaan tambang batubara terbesar di Indonesia, melaksanakan kewajiban pelaksanaan program corporate social responsibility (CSR). Program Istana Kelulut merupakan kegiatan CSR berbentuk community development berbasis lingkungan, dan terintegrasi dengan rencana pasca tambang dimana perusahaan belum memiliki program yang sejalan dengan rencana pasca tambang sebelumnya. Program CSR ini dimaksudkan agar masyarakat dapat hidup mandiri ketika perusahaan sudah tidak beroperasi di daerah Balangan. Penelitian ini bertujuan untuk mengetahui bagaimana proses community development oleh perusahaan kepada masyarakat di Kabupaten Balangan, Kalsel melalui budidaya Lebah Kelulut. Teori yang digunakan yaitu teori proses community development oleh Zubaedi dari tahap problem posing, problem analysis, aims and objectives, actions plans, pelaksanaan, dan evaluasi. Pendekatan yang digunakan dalam penelitian ini yaitu deskriptif kualitatif dengan menggunakan teknik wawancara mendalam dengan manajemen CSR PT Adaro Indonesia dan masyarakat penerima manfaat. Data sekunder diperoleh melalui studi dokumentasi. Hasil penelitian menunjukkan bahwa dalam prosesnya, community development mengusung konsep development with community. Perusahaan berperan sebagai fasilitator dan kelompok sasaran berperan sebagai objek sekaligus subjek program. Kelompok sasaran berpartisipasi aktif dari tahap pemaparan masalah hingga evaluasi. Program pendampingan perusahaan mencakup kegiatan pelatihan penyempurnaan teknik budidaya sehingga proses panen lebih efektif dengan inovasi selang penghisap madu otomatis dan rumah sarang buatan. Peluang Madu Kelulut yang terletak pada nilai keunikan citarasa madu yang berbeda dari madu biasa. Peneliti menyarankan agar perusahaan serta Pemerintah Daerah setempat lebih kooperatif dalam mengembangkan produk lokal ini, dengan memanfaatkan aplikasi “Adalapak” yang telah dikembangkan perusahaan. Agar proses pemasaran lebih efektif dengan jangkauan konsumen yang lebih luas.Kata Kunci: Budidaya, Community development, CSR, Lingkungan, Pasca tambang AbstractPT Adaro Indonesia, as one of the largest coal mining companies in Indonesia, carries out the obligation to implement the corporate social responsibility (CSR) program. The Kelulut Palace Program is a CSR activity in the form of environment-based community development, and is integrated with the post- mining plan, where the company does not have a program that is in line with the previous post-mining plan. This CSR program is intended so that people can live independently when the company is no longer operating in the Balangan area. This study aims to determine how the community development process by the company to the community in Balangan Regency, South Kalimantan, through the cultivation of Kelulut Bees. The theory used is the theory of the community development process by Zubaedi from the problem posing stage, problem analysis, aims and objectives, actions plans, implementation, and evaluation. The approach used in this research is descriptive qualitative using in-depth interview techniques with PT Adaro Indonesia's CSR management, and beneficiary communities, as well as a study of company documentation as secondary data. The results showed that in the process, community development carries the concept of development with community. Where the company acts as a facilitator, while the target group acts as both the object and the subject of the program. The target group actively participates from the problem presentation stage to the evaluation. The company's mentoring program includes training activities to improve cultivation techniques, so that the harvesting process is more effective with the innovation of automatic honey-suction hoses and artificial nest houses. Kelulut Honey Opportunity lies in the unique value of honey flavor that is different from ordinary honey. Researchers suggest that companies and local governments be more cooperative in developing this local product, by utilizing the Ad Bukalapak application that has been developed by the company. So that the marketing process is more effective with a wider reach of consumers.Keywords: Community development, CSR, Cultivation Environment, Post-mining
Disasters occur unexpectedly, with varying severity, posing major challenges for effective information exchange and coordination. Forest and land fires are part of natural disasters that cause huge losses to both health and the economy. Forest fires in Siak Regency, Riau Indonesia continue every year. To save many victims, it requires cooperation between the government and the role of the community. This study aims to determine the role of Masyarakat Peduli Api (MPA) in Disaster Communication in Siak Regency, Riau. Indonesia.This study used a qualitative descriptive method and conducted in-depth interviews with the Regional Disaster Management Agency (BPBD) and Masyarakat Peduli Api (MPA) Community. The results showed that the role of Masyarakat Peduli Api Community was one of the supporting factors in the successful communication of forest and land fire disaster management in reducing the number of casualties. The role of the Masyarakat Peduli Api (MPA) is (1) Providing information regarding the location of the incident, (2) Disseminating information to village communities regarding forest fire disaster mitigation (prevention) and the impact of forest fires, (3) Conducting counselling, training and simulations forest fire disasters to the community with BPBD related to disaster mitigation and the introduction of the use of fire fighting equipment. Thus the Masyarakat Peduli Api (MPA) has an important role in disaster communication to the community and can minimize the loss of casualties and material and immaterial losses as a result of the forest fires that occur..
Indonesia is located in a disaster-prone area with various types of natural disasters on a light and medium scale that have a negative impact on the social, economic and environmental lives of its people. When natural disasters occur, effective disaster communication that involves communication and information technology is an important thing to do especially from the government to affected communities. In this case the issue of priority must be related to KIKK (Communication, Information, Coordination and Cooperation). In the era of digital communication, the application of E-Government carried out by Government Public Relations has become an urgent matter in the disaster communication process. The researcher took the case of the earthquake in Lombok on July 29, 2018. This study used a qualitative approach, with the object of research being E-Government Public Relations in North Lombok Regency as the largest affected area of earthquake disasters in Nusa Tenggara Barat (NTB) at Indonesia.
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