This research focuses on insurance consumer behavior, the factors that motivate insurance consumer behavior, insurance consumer behavior models, insurance consumer behavior models, insurance perceptions and insurance consumer decision-making processes. The method used in this study is a qualitative research method, namely a study that focuses on case knowledge through revealing accepted facts through interview and observation data. The results of the study obtained are to understand consumers, understand the consumption process, and improve one's personal ability to become an effective consumer. Understanding consumers and how they are consumed provides various uses, namely: helping managers to make decisions, providing researchers with a theoretical basis for researching consumers, helping legislatures and governments to legislate and make laws, and helping consumers to make better decisions. Then about consumers can help us to be able to master about the psychological, sociological, and economic factors that influence human behavior. Keywords: Behavior, Consumer, Insurance

In a business, communication is one of the important factors in the success of business achievement. The purpose of this study was to find out how to analyze communication well. This research method uses qualitative research methods, namely research that emphasizes understanding the problem through disclosure of facts obtained through interview and observation data. The result of this research is an understanding of how to communicate well. The conclusion obtained through this analysis is the process of exchanging messages or information to achieve the effectiveness and efficiency of work products in organizational structures and systems. In business communication activities, messages should not only be informative, but must also be persuasive, so that other parties are willing to accept an understanding or belief or perform an act or activity.

This study focuses on the effect of attractiveness on purchasing decisions for sharia life insurance products (PRUcinta) at PT. Prudential Syariah Binjai. Thus, this study aims to analyze the influence of attractiveness on purchasing decisions for sharia life insurance products (PRUcinta) at PT. Prudential Syariah Binjai. The method used in this study is to use a qualitative method that will reveal the social meaning of the phenomenon obtained through the research subject. The results achieved are the influence of the process of a product, service, process and tariff on purchasing decisions of sharia life insurance products at PT. Prudential Syariah Binjai. Keywords: influence, attractiveness, decision

What is the public's interest in sharia mutual funds in North Labuhanbatu Regency is the focus of this research. The purpose of this study is to find out what causes the people of North Labuhanbatu district to choose sharia mutual funds over conventional mutual funds. The method used in this study is to use qualitative research methods because it better understands social phenomena from the participant's point of view, as well as to examine the condition of natural objects where the researcher is the key instrument. The results of the research that have been obtained are that religiosity, financial literacy and income have a positive effect on public interest in sharia mutual funds. This identifies that the public's interest in sharia mutual funds which in this study, the better the religiosity, financial literacy and income, the more it will affect people's interest in owning sharia mutual funds.

In non-cash transactions, Islamic credit cards have become a way of life in modern economic culture. The use of Islamic credit cards has risen and fallen throughout time due to a variety of variables. Trust, attitudes, and income are some of these determinants. The goal of this research was to see how beliefs, attitudes, and income affected interest in using Islamic credit cards. The basic data for this study comes from interviews with 38 participants in North Labuhanbatu Regency who were chosen using a borring sample approach. Multiple linear regression was used to evaluate the data. Each trust, attitude, and income level had a favorable and substantial impact on interest in using a sharia credit card, according to the findings. This study benefits (a) academics by providing proof of concept, and (b) Islamic banks by providing data to assess the factors that impact interest in using a sharia credit card. Keywords: Trust, Attitudes, Income, Islamic Credit Cards