The market as it is known is the location for buying and selling transactions, whether it be in the form of daily basic needs, clothing, and other goods. Markets that are well known to the wider community are the Traditional Market and the Modern Market. Housewives can be classified as one of the consumers, tend to have large consumptive behavior and are included in the consumer group who pays attention to various aspects of shopping, especially for shopping. The purpose of this study is that researchers have a goal to find out whether there are significant differences in the consumptive behavior of housewives towards shopping interest in traditional markets and modern markets during the COVID-19 pandemic in Klampis Timur Village. The variable of consumptive behavior has more influence on the variable of shopping interest in the modern market compared to the traditional market.

The development of information and communication technology is very important in the development of the digital business world in Indonesia, which is currently in a state of the covid pandemic. This community service aims to provide training and digital marketing assistance to the home industry in the village of Bandang Daja to be able to improve the economy of the village community, it is necessary to have knowledge about the use of digital marketing applications in this case Canva and social media. This service method is carried out by counseling, discussing, asking questions and continuing with direct practice of using the application. From the results of this activity, the response of the Home Industry owner to the delivery of the material was 80% very understanding and 20% understood. While at the practice stage, the response of the Home Industry owner to the practice session was 90% very understanding and 10% understood. With this training, it is hoped that it can improve the entrepreneurial spirit during the current covid pandemic and have a positive influence on the knowledge of Home Industry owners and their application in digital marketing strategies.

In Indonesia, especially in Madura, agriculture is something that is very important for people's lives. Agriculture plays an important role in supporting the availability of food sources for the community, in Indonesia, especially in Madura, precisely in Planggiran village, Tanjungbumi district, Bangkalan district itself has various agricultural products, which include corn, rice, soybeans, chilies, green beans, peanuts. , long beans, and cassava and so on. Because Indonesia is a large part of the area that has the potential to be used as agricultural land. With the existence of agriculture not only as a producer of food but also as a provider of jobs for the community itself. Corn is one type of agriculture that is mostly occupied by farmers in the village of Planggiran. Corn is one type of agriculture that is mostly occupied by farmers in the village of Planggiran. However, even though many are farming corn, farmers' income has not been maximized due to a lack of strategy in terms of marketing. Based on the above background, researchers are interested in conducting research on "Analysis of marketing strategies in an effort to increase farmers' income and productivity in a regional economic perspective (study on corn farmers in Planggiran village, Tanjungbumi district, Bangkalan district)". The data used in this study are primary data and secondary data. The object of this research is the farmers in the village of Plangiran, Tanjung Bumi district, Bangkalan district. The results of this study indicate that the marketing strategy used by farmers in the village of Planggiran, Tanjung Bumi District, Bangkalan Regency is to use a marketing mix, namely product, price, place and promotion. By selling their products directly to potential buyers, namely personal selling. Meanwhile, from a regional economic perspective, in the midst of advancing development, farmers do not back down or think about not becoming farmers anymore, this is supported because some of their land is far from residential areas.

Penelitian ini bertujuan untuk mengetahui optimalisasi integrated digital marketing dalam strategi pemasaran home industry di Desa Bandang Daja Kecamatan Tanjung Bumi. Populasi pada penelitian ini adalah seluruh pengusaha home industry yang berada di desa Bandang Daja dan terkena dampak perekonomian dari adanya pandemi COVID 19 saat ini yang berjumlah sekitar 10 pengusaha. Hasil penelitian menunjukkan bahwa kedepannya setiap home industry yang berada di desa Bandang Daja memilih kelompok segmentasi demografis, psikografis, dan perilaku konsumen dalam digital marketing dan tidak hanya memilih satu segmentasi saja. Pada strategi digital marketing ini nantinya akan digunakan untuk meningkatkan distribusi atau penyaluran yang berfokus pada platform, serta marketplace yang memberikan beberapa detail produk dan juga dilengkapi dengan adanya contact person yang nantinya berisikan seputar alamat instant messenger. Harapan kedepannya juga home industry di desa Bandang Daja akan melakukan digital marketing yang terintegrasi sebagai strategi pemasaran utama untuk memaksimalkan penjualan dan keuntungannya. Sedikit demi sedikit dan konsisten para penggunaan media digital sangat membantu home industry di desa Bandang Daja dalam menjalankan fungsi pemasaran secara efektif dan efisien serta meningkatkan perekonomian dimasa pandemi yang memberikan tekanan seperti sekarang ini.