Excessive and economically oriented management of natural resources has resulted in severe environmental and global damage, and climate change has increasingly exacerbated damage in the tropics ecosystem and Indonesia. Global warming has caused a shift in distribution, mass, rhythm, fluctuations, values, rain, and the temperature of the Earth. High rainfall throughout the year in Indonesia has also shifted towards northern and more western regions of the country, while the southern and eastern regions have received less rain. Rainfall has also increased over the ocean and decreased over land, even though it is necessary on land as water for life and food production. Indonesia must implement the United Nations Environment Program, which formulates at least seven areas for addressing global climate change. Tropical natural resources management based on nature norms with multifunctional and multiproduct implementation can improve environmental, economic, socio-cultural, and health values for sustainable development. Global climate change will reduce the success rate of the SDGs in Indonesia, but Indonesia's 2020-2030 policy direction strategy will help increase the SDGs' achievement.

Perkembangan tren make up mendorong mahasiswi ikut membeli produk make up terbaru tanpa mempertimbangkan kebutuhan. Penelitian ini bertujuan untuk mengetahui hubungan electronic word of mouth dan hedonic shopping motivation dengan perilaku konsumtif terhadap produk make up. Penelitian dilakukan pada 61 mahasiswi Psikologi Universitas Sebelas Maret yang dipilih menggunakan simple random sampling. Instrumen penelitian ini adalah skala perilaku konsumtif, skala electronic word of mouth, dan skala hedonic shopping motivation. Analisis data dilakukan dengan teknik analisis regresi ganda.Hasil penelitian menunjukkan nilai p=0,000 (p<0,05), artinya terdapat hubungan positif yang signifikan antara electronic word of mouth dan hedonic shopping motivation dengan perilaku konsumtif terhadap produk make up. Secara parsial, terdapat hubungan positif yang signifikan antara electronic word of mouth dengan perilaku konsumtif terhadap produk make up (p=0,000 < 0,05) dan terdapat hubungan positif yang signifikan antara hedonic shopping motivation dengan perilaku konsumtif terhadap produk make up (p=0,006 < 0,05). Nilai R2 sebesar 0,381, menunjukkan bahwa electronic word of mouth dan hedonic shopping motivation secara bersamasama memberikan sumbangan efektif sebesar 38,1% pada perilaku konsumtif terhadap produk make up.

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