Kualiti perkhidmatan dan kemudahan sukan dalam sesebuah organisasi sering dikaitkan dengan kesempurnaan dan kepuasan. Kemudahan sukan yang lengkap untuk kegunaan atlet dalam persediaan menghadapi kejohanan akan meningkatkan kepuasan dan prestasi ke tahap yang lebih baik. Justeru, kajian ini bertujuan mengenalpasti kualiti perkhidmatan dan kemudahan sukan yang sediakan oleh Pihak Berkuasa Tempatan (PBT) bagi program pembangunan sukan prestasi tinggi Majlis Sukan Wilayah Persekutuan (MSWP). Kajian ini menggunakan kaedah tinjauan yang melibatkan 147 responden atlet yang dipilih secara persampelan rawak. Data dari instrumen SERVQUAL (service quality) dan tahap kepuasan dianalisis menggunakan statistik deskriptif. Hasil dapatan menunjukkan kualiti responsif adalah paling tinggi dengan skor min M=3.82, SD=0.833. Manakala kualiti empati menunjukkan skor min paling rendah iaitu M=3.36, SD=0.819. Hasil dapatan kepuasan atlet terhadap kualiti kemudahan sukan yang disediakan oleh pihak PBT pula menunjukkan tahap sederhana dengan skor min M=3.66, SD=0.924. Hasil kajian ini diharapkan dapat membantu pihak pengurusan MSWP membantu PBT menambahbaik kualiti perkhidmatan dan kemudahan sukan bagi memastikan atlet mencapai prestasi cemerlang pada masa hadapan.

Penganjuran acara sukan utama sering memberi kesan kepada pembangunan masyarakat secara lestari, khususnya perhubungan sosial, ekonomi dan persekitaran (SEP). Kejayaan penganjuran ini sangat bergantung pada komuniti setempat negara yang menyedari faedah diperoleh apabila mengadakan acara tersebut dengan kehadiran penonton dan peminat dari dalam dan luar negara. Justeru, kajian ini bertujuan untuk melihat kesan persepsi sosial, ekonomi, persekitaran (SEP) terhadap kualiti hidup (QoL) komuniti yang memberi sokongan terhadap penganjuran sukan Perak Triathlon 2022 di Marina Island, Lumut Perak. Data dari instrumen Satisfaction with Life Scale (SWLS) dan Impact Perception of Social, Economic and Environment dianalisis menggunakan statistik deskriptif dan inferensi. Kesan persepsi sosial menunjukkan skor min paling tinggi dengan M=3.93 (SD=0.901). Ini diikuti kesan persepsi ekonomi M=3.58 (SD=0.998) dan kesan persepsi persekitaran M=3.51( SD=0.953). Hasil dapatan hubungan antara kesan persepsi sosial, ekonomi, persekitaran (SEP) dan kualiti hidup (QoL) komuniti menunjukkan hubungan yang negatif dan lemah (r=-1.113, p >.05). Hasil kajian ini dijangka memberi manfaat kepada pihak penganjur untuk memastikan komuniti mendapat pelbagai faedah dari penganjuran yang diadakan terutama dalam meningkatkan kualiti hidup masyarakat setempat.

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Volunteering activities are positive experiences that attract volunteers to spend their free time to benefit society while increasing the volunteers’ job satisfaction and self-esteem (Chang et al., 2012). However, research on the motives of sport volunteers and the impact of volunteerism on the self-esteem of sport volunteers in Malaysia is scarce, and the present study was aimed at contributing to the filling of this knowledge gap. The purpose of this study is to determine the motives Malaysian volunteers assign for serving as volunteering for SUKMA Games. A total of 376 Malaysian volunteers for the SUKMA Games in Perak in 2018 participated in the study. A Volunteer Functions Inventory (VFI) and Rosenberg’s Self-Esteem Scale (RSES) were administered to 376 Malaysian SUKMA Games volunteers. Data were collected, collated, analysed and interpreted to ascertain the main findings of the SUKMA Games volunteers’ motives and their influence on their self-esteem levels.  This study showed that Malaysian volunteers had several motives for volunteering with the highest motive identified as understanding. There was also a significant positive relationship between motive for volunteering and self-esteem level among SUKMA Games volunteers. Overall, all Malaysians volunteered because they had a high motive for volunteering. Volunteering also improved the self-esteem levels of Malaysian sport volunteers.

The practice of sponsorship back to ancient Greece and Roman eras, and the word "sponsorship" is derived from the Greek word "horigia" which means guarantor. The involvement of companies in sponsorship has attract many audiences and achieve their objectives. This paper conceptualizes sport sponsorship and some factors such as attitude toward sponsor, sponsor-event fit, favourability and perceived ubiquity. Sponsors point of perspective have stated that the most useful signal in sports sponsorship is purchase intention. Purchase intention also seeing as the gesture of goodwill or element that will return the sponsor for supporting them. There are four factors used in measuring the purchase intention. It is including trust, reputation, familiarity, and intention. Hence, it is extremely important to explore sports sponsorship impact, its influencing aspects, and how to build a sports sponsorship with other measurement approach.