The practice of sponsorship back to ancient Greece and Roman eras, and the word "sponsorship" is derived from the Greek word "horigia" which means guarantor. The involvement of companies in sponsorship has attract many audiences and achieve their objectives. This paper conceptualizes sport sponsorship and some factors such as attitude toward sponsor, sponsor-event fit, favourability and perceived ubiquity. Sponsors point of perspective have stated that the most useful signal in sports sponsorship is purchase intention. Purchase intention also seeing as the gesture of goodwill or element that will return the sponsor for supporting them. There are four factors used in measuring the purchase intention. It is including trust, reputation, familiarity, and intention. Hence, it is extremely important to explore sports sponsorship impact, its influencing aspects, and how to build a sports sponsorship with other measurement approach.

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The purpose of this study was to investigate the relationship of coach leadership behaviour and athlete mental health among Selangor individual sport athlete. Adopting a quantitative survey questionnaire, 93 SUKMA individual sport athletes will participate in this study to identify their perception coach leadership behaviour and determine their mental health symptoms of the four major mental disorders: Anxiety Disorder, Depression, Suicidality and Substance Abuse. By this, the study will find the whether those athletes experiencing any mental health symptom that influence by one of the coach leadership behaviour. Leadership Scale of Sports (40) items are used to find the coach leadership behaviour perceived by the Selangor individual sport athlete and Symptom Assessment Measure-Adult (11) items used to find the mental health symptom.