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Abstract. The Target that is wanted to be achieved from the Program Kemitraan Masyarakat Stimulus (PKMS) is the application of the sale of salted fish online (e-comerce) at the Fisherman Society. Bagan Deli that has a search for the people of fishermen, if the fish is not sold or discharged, the wives of fishermen process it into salted fish. However, the salty fish market has constraints that are only limited to traditional markets in Bagan Deli and to brokers that are selling prices very cheap. The main Target of this program is to implement good online sales with existing applications such as Shopee, Buka Lapak and social media. Training and mentoring was directly acquired by the team to the UKM Desi group of the salty fish-making fishermen in Bagan Deli fisherman who would later become a pilot for another UKM group of salted fish processing. The result of this activity is that the group of salty fish makers know and apply the online salty fish distribution (e-comerce). Where before sales are made only limited to traditional sales in Bagan Deli market.Keywords: E-Comerce, Salted Fish, UKMAbstrak. Target yang ingin dicapai dari Program Pengabdian Masyarakat Stimulus (PKMS) adalah penerapan penjualan ikan asin secara online (e-comerce) pada Masyarakat Nelayan Bagan Deli. Bagan Deli yang mayorita mata pencarian penduduknya Nelayan, jika ikan tidak laku atau habis dijual maka para istri nelayan mengolahnya menjadi ikan asin. Namun penjualanan ikan asin memiliki kendala yaitu penjualan hanya sebatas pasar tradisional di Bagan Deli dan kepada tengkulak yang mengakibatakan harga yang dijual sangat murah. Target utama program ini yaitu mengimplementasikan penjualan secara online baik dengan aplikasi yang sudah ada seperti shopee, buka lapak atau pun melalui media sosial. Pelatihan dan pendampingan dilakuakn langsung oleh tim kepada UKM Desi kelompok para istri nelayan pembuat ikan asin di Bagan Deli nelayan yang nantinya akan menjadi percontohan bagi kelompok UKM lain pengolah ikan asin. Hasil dari kegiatan ini adalah para kelompok UKM pembuat ikan asin mengetahui dan menerapkan penjulanan ikan asin secara online (e-comerce). Dimana sebelum penjualan dilakukan hanya sebatas penjualan tradisional di pasar bagan Deli.Kata kunci: Penjualan Online, UKM, Ikan Asin

Amazing attractions are still less widely known to the public, both from the surrounding area and from outside the area, when it has a good tourism potential if it can be promoted properly. Promotions do not necessarily use costly and difficult fees. Promotion can be completed with social media by applying the right technique. People are still a lot less aware and less understand how to optimize social media into promotional media. The purpose of this devotion is to improve the understanding and knowledge of the community, especially in Desa Pematang Serai in optimizing the use of social media as a promotional technique Geol tourism object in the village of Lemongrass. The use of social media can introduce Geol tourism objects that have Dipematang Serai to be known by both domestic and local tourists. Social media is the most appropriate promotional technique in the popularization of Geol tourism objects. With social media promotion to be safe and efficient. The tools used also use a Smartphone and the Internet. Promotion through social media can increase the number of tourists visiting Geol tourist attraction in Pematangserai. The goal of the PKM is to its young teenagers to BUMDES Mozaik who manages the Geol tourism object. Results obtained from PKM activities of the lemongrass Pemtang community experienced an increase in optimizing social media into promotional media.Keywords: social media; promotions; Geol attractions. Abstrak: Objek wisata Geol masih kurang dikenal masyarakat secara luas, baik dari daerah sekitar maupun dari luar daerah, padahal memiliki potensi pariwisata yang bagus jika dapat dipromosikan secara baik. Promosi tidak mesti menggunakan biaya yang mahal dan sulit. Promosi dapat dilakuakn dengan media sosial dengan menerapkan Teknik yang tepat. Masyarakat masih banyak yang kurang menyadari dan kurang memahami bagaimana mengoptimalkan media sosial menjadi media promosi. Tujuan yang ingin dicapai dari pengabdian ini adalah meningkatkan pemahaman dan pengetahuan masyarakat khususnya di Desa Pematang Serai dalam mengoptimalkan penggunaan Media sosial sebagai Teknik promosi Objek Wisata Geol yang ada di Desa pematang Serai. Penggunaan media sosial dapat memperkenalkan objek wisata Geol yang ada Dipematang Serai agar dikenal oleh wisatawan domestik maupun lokal. Media Sosial adalah Teknik promosi yang paling tepat  dalam mempopulerkan objek pariwisata Geol. Dengan Media Sosial promosi menjadi hemat dan efisien. Alat yang digunakan juga menggunakan Smatrphone dan internet. Promosi yang dilakukan melalui media sosial dapat meningkatkan jumlah wisatawan yang berkunjung ke Objek wisata Geol yang ada di Pematang Serai. Sasaran dari PKM ini adalah kepada para remaja khussunya kepada BUMDES Mozaik yang mengelola objek Pariwisata Geol. Hasil yang diperoleh dari kegiatan PKM ini masyarakat pemtang serai mengalami peningkatan dalam mengoptimalakan media sosial menjadi media promosi.Kata Kunci : media sosial; promosi; objek wisata Geol.

Electronic word of mouth (e-WOM) is a word-of-mouth promotion using internet-connected electronic devices. However, e-WOM among students has not been effective as it has not created any impacts on universities concerned. The purpose of this research is to evaluate e-WOM among students and direct the occurrence of positive e-WOM which will ultimately impact universities, especially private universities in Medan. This study used the confirmatory factor analysis (CFA) method to test how well measured variables represent constructs or the preformed factors. This research is quantitative involving 210 students of the fourth semester above. The data collected were processed with AMOS Program. The confirmatory factor analysis tests showed as many as 21 indicators remained in the model. The goodness-of-fit value of all models for each variable is received after the modification process.