The relevance of the study is due to the fact that the orientation of the transformation processes of Russian universities is aimed at forming a new management model that takes into account globalization processes, both in foreign economic activity and in the technological field in the context of society digitalization. The purpose of this study is to analyze the best practices of university management in the context of digital transformation. The experience and result of the implementation of neurolearning, artificial intelligence, chat bots and other digital and resource-saving technologies in the educational and business processes of the university are presented. This study proves that digital technologies can give impetus to the development of a university management system.

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The relevance of the study is due to the fact that emerging digital environment has given designers new means of expression and a new area of their use, and companies have the opportunity to reconsider their products and services. Currently, the concepts of “user experience” and “user interface” (UX and UI) are used to assess the digital product quality. The author presents how these categories correlate to each other and gives their understanding. The growing scale of production has forced industrialists to think how to simplify and reduce the cost of creating large quantities of goods. The aim of the study is to analyze the best practices for using design in business while forming constructing features of products at the project development stage of industrial design. At the same time, against the background of the market development, there is a need to highlight and label own products to distinguish them from those of the competitors’. Designing has become an integral part of branding and communicating with consumers. The author stresses three important elements for a company to be able to reinvent itself over and over again, namely a viable business model, technical capabilities to implement it, and knowledge of its clients. The first and second elements are often based on the industry expertise, the work of analysts and business experience, and the third requires a special skill that is to go beyond the office and find a common language with the client. In this regard, the author proposes the staging of design thinking. The article presents the areas of design thinking application from the product design to the service designs, as well as the mechanism for forming design thinking. The practical significance of this study lies in the fact that it will help companies to improve business processes and understand internal customers’ problem solving.

The relevance of the study stems from the fact that teamwork is increasingly seen in corporate environments as the foundation for impressive productivity. Creation of a favorable environment for cooperation is becoming more and more important. The purpose of this study is to present approaches to the formation of teams, to determine the fundamental principles. The practical relevance of this study will enable organizations and enterprises to strategize in the context of project management in order to form highly effective teams.