Research on recommender systems typically focuses on the accuracy of prediction algorithms. Because accuracy only partially constitutes the user experience of a recommender system, this paper proposes a framework that takes a user-centric approach to recommender system evaluation. The framework links objective system aspects to objective user behavior through a series of perceptual and evaluative constructs (called subjective system aspects and experience, respectively). Furthermore, it incorporates the influence of personal and situational characteristics on the user experience. This paper reviews how current literature maps to the framework and identifies several gaps in existing work. Consequently, the framework is validated with four field trials and two controlled experiments and analyzed using Structural Equation Modeling. The results of these studies show that subjective system aspects and experience variables are invaluable in explaining why and how the user experience of recommender systems comes about. In all studies we observe that perceptions of recommendation quality and/or variety are important mediators in predicting the effects of objective system aspects on the three components of user experience: process (e.g. perceived effort, difficulty), system (e.g. perceived system effectiveness) and outcome (e.g. choice satisfaction). Furthermore, we find that these subjective aspects have strong and sometimes interesting behavioral correlates (e.g. reduced browsing indicates higher system effectiveness). They also show several tradeoffs between system aspects and personal and situational characteristics (e.g. the amount of preference feedback users provide is a tradeoff between perceived system usefulness and privacy concerns). These results, as well as the validated framework itself, provide a platform for future research on the user-centric evaluation of recommender systems.
In studies of people's privacy behavior, the extent of disclosure of personal information is typically measured as a summed total or a ratio of disclosure. In this paper, we evaluate three information disclosure datasets using a six-step statistical analysis, and show that people's disclosure behaviors are rather multidimensional: participants' disclosure of personal information breaks down into a number of distinct factors. Moreover, people can be classified along these dimensions into groups with different "disclosure styles". This difference is not merely in degree, but rather also in kind: one group may for instance disclose location-related but not interestrelated items, whereas another group may behave exactly the other way around. We also found other significant differences between these groups, in terms of privacy attitudes, behaviors, and demographic characteristics. These might for instance allow an online system to classify its users into their respective privacy group, and to adapt its privacy practices to the disclosure style of this group. We discuss how our results provide relevant insights for a more user-centric approach to privacy and, more generally, advance our understanding of online privacy behavior.
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