How do you place a value on a perspective? Well, that depends on what you're seeking to accomplish. During this Pecha Kucha I journey of our current paradigm of Value to explore the role of the ethnographer in mediating business interests and human + planetary wellness. Outside of the metropolitan areas where can't afford to use an app to have someone come do their laundry, there lies an entire universe of perspectives that often go ignored, undervalued. What are the worldly consequences of excluding these perspectives when conducting business ethnography? Photo by Jen Byers Taylor Ferrari, is an applied anthropologist and systems thinker who has conducted UX Research for companies ranging from early stage startups, to Fortune 500. Deeply interested in the relationship between Structure and Agency, Taylor seeks to illuminate the ways in which organizations or entities impact humanity, and likewise how humanity feeds the existence of organizations.

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