The purpose of this research is to identify the right strategy in developing Rurukan agro tourism area. The research location was conducted in two urban villages: Rurukan and Rurukan 1, East Tomohon Subdistrict, Tomohon City. This research was conducted for 3 (three) months from November 2016 to January 2017. The data used in this study are primary data and secondary data. Primary data are data taken through direct observation on site, interview with respondents who selected 10 people to fill out the research questionnaire as follows: Government (3 people), namely Lurah Rurukan, Lurah Rurukan One, and Officials of Tomohon City Tourism Office, Community Shop (2 persons) and Tour Manager (5 persons). Secondary data is data obtained from the offices of two urban villages and Tourism Office. The analytical method used SWOT Analysis. Based on the results of research and discussion, it can be concluded that the development strategy of Rurukan agro tourism area is Rapid growth strategy. This development strategy is in accordance with the position of Rurukan area that needs a progeny strategy to support growth, through several strategies that can be implemented, namely: (1) Utilizing some existing tourism object to attract investors so that it can become a growing tourism sector and interest in Tomohon ; (2) utilizing the famous agro tourism with its trademark to become a cultural development area, especially in Tomohon City; (3) utilizing a good soil fertility level in the Rurukan area to be planted with fruits such as strawberries, which are highland fruit trees to be enjoyed by tourists.
The research result showed that there was 2 marketing channel of onion in Tonsewer village, Tompaso Barat Sub District, Minahasa Regency that are: (1) Channel 1 : Farmer→ Retailer→ Consumer, (2) Channel 2 : Farmer→ Collecting trader→ Retailer→ Consumer. The highest marketing margin was obtained by collecting trader that is Rp. 4.333,33 (Karombasan market), did the lowest is Rp. 2.333,33 (Tomohon market). While the highest marketing margin obtained by retailer that is Rp. 4.000,00 (Karombasan market) and the lowest is Rp. 2.333,33 (Langowan and Kawangkoan market). The highest profit margin is Rp. 3.924,48 (Karombasan market) and the lowest is Rp. 2.246,16 (Langowan and Kawangkoan market). Keywords : marketing efficiency, marketing margin, profit margin.
This study aims to determine the pattern of marketing, calculate the amount of costs, margins and marketing benefits and farmer's share in Pangu Dua Village, which was held from June to August 2018. The dataused in this study are primary and secondary data. Primary data is data obtained by submitting a list of questions to farmers 10 respondents, collecting traders 5 respondents, retailers 3 respondents in Pangu Dua Village. While secondary data was obtained from Pangu Dua Village Office, and the internet. Data analysis in this study uses marketing channel analysis and marketing margin analysis. The results of the study show that there are four forms of marketing channels in Pangu Dua Village. Marketing channel I consists of farmers and consumers; marketing channel II consists of farmers, retailers, consumers; marketing channel III consists of farmers, collectors, supermarkets retailers and consumers; marketing channel IV consists of farmers, collectors and wholesalers between islands. Marketing channel III has the highest value, namely the cost of Rp. 345 per kilogram, margin of Rp. 11,000 per kilogram, and profit of Rp. 10,655 per kilogram. The highest portion received by farmers (farmer’s share) on marketing channel I is 100 percent. This research support the result of previous study by Kaparang's 2015 that the greater the marketing margin, the smaller the portion received by farmers, on the contrary the smaller the marketing margin the greater the portion received by farmers, can be accepted in this study.*jnkd+eprm*
This study aims to determine the public perception of the socio-economic impact of oil palm plantation company PT. Henrison Inti Persada in Sorong district of West Papua. This research was conducted from February to April 2017. The data used are primary data and secondary data. This research was conducted with in-depth interview technique with 30 (thirty) respondents in this case the people living around this company operate and also use observation and literature study. The data obtained will be analyzed using descriptive analysis which each answer is tested and tested using Likert scale. The results of this study indicate that the index of public perceptions on the socio-economic impact of oil palm plantation companies PT. Henrison Inti Persada is at 81.11% and is relatively high, meaning the existence of oil palm plantation company PT. Henrison Inti Persada has a social and economic impact that must be increased again to the community, because every indicator has a positive impact as well as the negative impact that must be viewed by the oil palm plantation company PT. Henrison Inti Persada.
This research aims to determine the carryng capacity of agricultural land food crops in Southern Districts Minahasa. This research from preparation of the final report of the study conducted in March to June 2015. Data is taken from secondary data obtained from the Central Statistical Agencies and the Department of Agriculture in Southern Minahasa. The data analysis used is the level of the carryng capacity of agricultural land. From the research the level of the carrying capacity of agricultural land, the lowest in the sub-district of Modoinding was in the amount of 0,076 and the highest in the sub-district of Maesaan that is equal to 1,113. Carrying value of the level of agricultural land in the Southern District Minahasa amounted to 0,414. This means that the Southern Minahasa District has not been able to perform self-suffieciency and has not been able to provide a decent life for its people, therefore the carrying capacity of agricultural land food crops in Southern Minahasa district needs to be improved especially through increased productivity and reduce the rate of population growth.
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