Efisiensi Pemasaran Bawang Merah Di Desa Tonsewer Kecamatan   Tompaso Barat Kabupaten Minahasa

Ali, Erwin .; Talumingan, Celcius; Pangemanan, Paulus A.; Kumaat, Ribka M.

doi:10.35791/agrsosek.11.2a.2015.9257

Cited by 4 publications

(4 citation statements)

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“…Channel I proved that Carica's marketing channel, shorter channels, provided a higher share than more extended channels with the marketing function performed relatively the same as other marketing channels (equivalent). The results of the analysis were in line with research conducted by Ali et al (2015), Nzima and Dzanja (2015), Puspito et al (2016), Jelliani andYani (2019). Channel I could be an alternative for Carica farmers in selling their crops because it provided a relatively higher share price and market guarantees.…”

Section: Marketing Efficiencysupporting

confidence: 89%

MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY

Tarigan

Asmara

Hidayat³

2021

jma

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The main problem of Carica farming in Kejajar District was the differences in farmers' prices in the collection and processing Carica fruit industry. The product marketed by the farmers was fresh Carica fruit and information about the minimum selling price caused them to be unable to determine the right institution. These problems affected Carica's marketing channel, leading to market inefficiencies. This study's place was selected purposively in Kejajar District, Wonosobo Regency, with the consideration that Kejajar Subdistrict is a Carica center with a production of 4,589 tons (68%) of the total Carica production in Wonosobo Regency. The research was conducted from October -November 2020. The Structure Conduct Performance (SCP) method was used to analyze the marketing channels. The results of the marketing channel analysis show that the market structure formed at the farm level was in the form of a purely competitive market, and at the trader level, the market structure was formed by oligopoly. There were six Carica-marketing channels with cash payment systems, and the merchant determined the purchase price. The highest farmer's share and profit to cost ratio was channel I (farmer → processing industry) and VI (farmer → village collector → processing industry). The marketing efficiency analysis results show that the marketing of Carica was inefficient because the farmer's share at four marketing channels received by farmers was still less than 40%.

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Section: Marketing Efficiencysupporting

confidence: 89%

MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY

Tarigan

Asmara

Hidayat³

2021

jma

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“…Kondisi ini karena proses penjualan ikan cakalang di saluran 1 hanya melibatkan satu lembaga pemasaran dimana lembaga pemasaran ini merupakan lembaga yang memiliki permintaan ikan cakalang tertinggi. Sesuai dengan hasil penelian Ali et al (2015) saluran pemasaran yang hanya melibatkan satu pedagang perantara dalam memasarkan produk dari produsen sampai konsumen memiliki marjin pemasaran yang tinggi sehingga dapat dikatakan efisien. Selain itu, harga yang diterima merupakan harga yang terbentuk di pasar ketimbang memilih melakukan penjualan ke saluran 2 yang melibatkan pedagang perantara.…”

Section: Farmer's Shareunclassified

Struktur, Perilaku dan Kinerja Pemasaran Ikan Cakalang di Kabupaten Halmahera Selatan

Yamin

Fariyanti

Jahroh

2021

J. Indones. Agribus

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Skipjack tuna is the result of the main capture fisheries in the South Halmahera district which experienced significant growth of 4,2 percent during the 2016-2018 period, but increased production experienced constraints in the marketing system and caused income uncertainty for fishermen and traders. The purpose of this study was to determine the marketing system of skipjack tuna in the South Halmahera Regency using a structural, behavioural, and performance (SCP) approach. The sampling method uses snowball sampling which started with 68 fishermen. The results showed that the market structure formed was an oligopsonistic market structure and there was a barrier to market entry of 14 percent. Meanwhile, market behaviour shows that fishermen only act as price takers. Based on the marketing margin analysis, there are 10 (ten) skipjack fish marketing channels. Judging from the value of large skipjack fish, marketing channel 7 has the highest margin value of 70,4 percent and the lowest is channel 8 of 53,9 percent. Meanwhile, the marketing channel of small fish the highest margin value is marketing channel 9 of 73,9 and the lowest is channel 9 of 65,1 percent. While the value of farmer share, channel 1 has the highest value of 70 percent and the lowest is channel 7 of 36 percent. Overall, skipjack tuna marketing channels have not been efficient.

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“…Efisiensi menjadi elemen penting untuk mencapai keberhasilan dalam kegiatan pemasaran. Penelitian terkait efisiensi pemasaran bawang merah telah banyak dilakukan oleh peneliti, seperti (Ali et al, 2015;Apriliani dan Fahmi, 2016;Meldi et al, 2015;Rasoki et al, 2017). Marjin pemasaran dan nilai farmer's share sering dijadikan sebagai indikator dalam efisiensi pemasaran (Apriliani dan Fahmi, 2016).…”

Section: Pendahuluanunclassified

Saluran Pemasaran Bawang Merah Di Desa Sentra Produksi Kabupaten Nganjuk Provinsi Jawa Timur

et al. 2020

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Pemasaran memegang peranan vital dalam suatu sistem agribisnis dengan membentuk mata rantai distribusi produk yang menghubungkan petani dengan konsumen akhir. Penelitian di sentra produksi bawang merah, Desa Sumberjo Kabupaten Nganjuk dilakukan untuk mengkaji tingkat efisiensi ekonomis masing-masing saluran pemasaran bawang merah berdasarkan pola pemasaran yang terbentuk, nilai persentase marjin pemasaran dan bagian yang diterima petani bawang merah, dan mengkaji tugas dan fungsi lembaga-lembaga pemasaran bawang merah. Berdasarkan hasil penelitian yang telah dilakukan menunjukan terdapat tiga saluran pemasaran bawang merah, yaitu saluran pemasaran I yang terdiri dari petani, pedagang pengumpul, pedagang besar, dan pedagang luar kota; saluran pemasaran II terdiri dari petani, pedagang pengumpul, pedagang pengecer, dan konsumen rumah tangga; saluran pemasaran III terdiri dari petani, pedagang besar, dan pabrik/industri. Total biaya yang dikeluarkan saluran pemasaran I sebesar Rp1000/kg dengan total keuntungan sebesar Rp900/kg, sementara untuk total biaya saluran II sebesar Rp1000/kg dengan total keuntungan Rp1300/kg, dan untuk saluran III total biaya sebesar Rp800/kg dengan total keuntungan Rp700/kg. Berdasarkan marjin harga, saluran III merupakan saluran yang paling efisien secara ekonomis dengan bagian yang diterima petani sebesar 90,47.

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Efisiensi Pemasaran Bawang Merah Di Desa Tonsewer Kecamatan Tompaso Barat Kabupaten Minahasa

Cited by 4 publications

References 0 publications

MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY

MARKETING CHANNELS ANALYSIS OF CARICA (Carica Pubescens) FARMING IN KEJAJAR DISTRICT, WONOSOBO REGENCY

Struktur, Perilaku dan Kinerja Pemasaran Ikan Cakalang di Kabupaten Halmahera Selatan

Saluran Pemasaran Bawang Merah Di Desa Sentra Produksi Kabupaten Nganjuk Provinsi Jawa Timur

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