This study intends to find out the relationship between hedonic consumption and consumers' demographic and psychographic traits as within the scope of fashion goods and expensive services. A survey is applied to 1020 respondents selected via stratified sampling from Eskişehir, a city of Turkey with 700.000 inhabitants. The respondents are required to answer 44 questions of which five are related to demographic characteristics of these respondents. The rest 39 are statements which are designed to reflect the hedonic consumption behavior of these people. The study consists of five parts. The first part is an introduction where the scope and the purpose of the study are concisely stated. The second part relates to the theoretical background of the subject matter and the prior researches carried out so far. The third part deals with research methodology, basic premises and hypotheses attached to these premises. Research model and analyses take place in this section. Theoretical framework is built and a variable name is assigned to each of the question asked or proposition forwarded to the respondents of this survey. 39 statements or propositions given to the respondents are placed on a five-point Likert scale where 1 stands for 'strongly disagree' and 5 represents 'strongly agree'. The remaining five questions about demographic traits as age, gender, occupation, educational level and monthly income are placed either on a nominal or ratio scale with respect to the nature of the trait. Ten research hypotheses are formulated in this section. The fourth part mainly deals with the results of the hypothesis tests and bivariate and multivariate analysis is applied to the data on hand. Here exploratory factor analysis reduces 39 variables to six basic components. In addition non-parametric biraviate analysis in terms of Chi-Square is applied to test the hypotheses formulated in this respect. The fifth part is the conclusion where findings of this survey are listed.

The purpose of this study is to determine the factors that consumers prioritize in the formation process of the organizational reputation perception and to determine the superiority of these factors to each other. Within this context, this study aims to bring a new and a crosscultural perspective to the way organizational reputation is managed for today's managers. Design/methodology/approach-The superiority of the factors that constitute the organizational reputation with each other is determined at the factor and item level by using AHP (Analytic Hierarchy Process) method. Since the research is carried out in two different cultures, it has two different study population and samples. In this sense, the perception of the reputation of two different cultural groups (in Turkey and Germany) was compared, and the main variables shaping this perception and the attributed importance were determined comparatively. Findings-As a result, it has been determined that the main variables that constitute the perception of reputation of different cultural groups show significant differences between the two cultures. In addition, it was concluded that the scale used in the study could be implemented using only 7 items instead of 23 items, which would provide great convenience in terms of time and cost for future research. Discussion-The results of the research provide the basis for new and original research topics for future studies. Investigation of the effects of cultural differences or the effects of demographic variables on the perception of organizational reputation will contribute significantly. Also, we suggest that the original scale used in the study be applied with 7 items in similar studies and it would be useful to evaluate the obtained results.

The Mediating Roles of Organizational Commitment and Job Satisfaction in the Effect of Career Satisfaction on Organizational Citizenship Behavior ÖzBu çalışma, kariyer tatmininin örgütsel vatandaşlık davranışına etkisinde örgütsel bağlılığın ve iş tatmininin aracılık rolünü araştırmayı amaçlamaktadır. Araştırma, İzmir/Kemalpaşa Organize Sanayi Bölgesinde faaliyet gösteren özel sektör işletmelerden kolayda örnekleme yöntemi ile seçilen beyaz yakalı çalışanlar üzerinde gerçekleştirilmiştir. Değişkenler arasındaki ilişkilerin incelenmesine yönelik olarak değerlendirmeye alınan 308 adet anketin verileri, yapısal eşitlik modellemesi tekniği kullanılarak IBM AMOS 24 istatistik programı ile analiz edilmiştir. Elde edilen bulgular, kariyer tatmininin örgütsel vatandaşlık davranışı boyutlarından yardımseverlik, nezaket tabanlı bilgilendirme ve centilmenlik üzerinde olumlu etkisinin bulunduğunu göstermiştir. Ayrıca bu ilişkiye yalnızca duygusal bağlılık ve iş tatmini değişkenlerinin aracılık ettikleri tespit edilmiştir.

This survey intends to find out consumers' expectations and perceptions about the service quality offered by service companies and retail outlets. A survey is applied to 470 respondents selected via stratified sampling from Ankara, the capital of Turkey with 4.5 million inhabitants. The respondents are required to answer 35 questions of which last five are related to demographic characteristics of these respondents. The rest 30 are statements which are designed to reflect the service quality perceptions of these people. The study consists of five parts. The first part is an introduction where the scope and the purpose of the study are concisely stated. The second part relates to the theoretical background of the subject matter and the prior researches carried out so far. The third part deals with research methodology, basic premises and hypotheses attached to these premises. Research model and analyses take place in this section. Theoretical framework is built and a variable name is assigned to each of the question asked or proposition forwarded to the respondents of this survey. 30 statements or propositions given to the respondents are placed on a five-point Likert scale where 1 represents strongly disagree; 2 disagree; 3 neither agree nor disagree; 4 agree and 5 strongly agree. The last five questions about demographic traits as age, gender, occupation, educational level and monthly income are placed either on a nominal or ratio scale with respect to the nature of the trait. Fiveresearch hypotheses are formulated in this section. The fourth part mainly deals with the results of the hypothesis tests and a factor analysis is applied to the data on hand. Here exploratory factor analysis reduces 30 variables to five basic components. KMO test of sampling adequacy and scale reliability test proved high scores as 0.855 and 0.806 respectively. In addition non-parametric biraviate analysis in terms of Chi-Square test is applied to test the hypotheses formulated in this respect. The fifth part is the conclusion where findings of this survey is listed.

Dictionaries define reputation as the quality or skills of a person or organization, as judged by the public at large, or recognition of character or ability. Corporate reputation as a technical term, on the other hand, has received remarkable attention both in the managerial and quite a few other academic disciplines. Within this scientific scope, the notion of reputation is conceptualized as an important asset or liability bestowed upon a corporation by its stakeholders or perceptual representation of a company's past actions and future prospects that describes the firm's overall appeal to all of its key constituents. In a world of global numerous forces in which trade, technology, and communications enhance competitive forcessubstantially, corporate reputation now stands as a pivotal strategic concern. Many researches on corporate reputation indicates that organizations with good reputations find more and better support from stakeholders and a desired and strong reputation brings in numerous benefits which include higher customer retention rates, increased sales, higher product selling prices, and reduced operating costs. However, it is also rather vulnerable to numerous risks and managers must review and guide strategies, major action plans, and a risk policy together as well as setting performance objectives. Moreover, legitimacy of organizations depend upon the extent to which they help stakeholders manage risks. In this paper, the notion and origin of reputation are theoretically discussed along with corporate reputation as an intangible risk in order to achieve a wholistic understanding.