Hallyu or Korean wave has been rapidly growing on the last few decades. Hallyu has brought South Korea’s cultures including Korean dramas worldwide, including Indonesia. The rise of technology and new media has also given more space for content distribution and access for media actors and audiences. Hence, Korean drama has a high popularity in Indonesia, with audiences from various kinds of demographic backgrounds, including parents. One of the reasons of the high interest towards Korean drama is due to the interesting actors. The high interest towards Korean drama actors are often related to the concept of parasocial relationship, which is a one-sided relationship between audiences and media persona. This research aims to determine the parasocial relationship that exists between parents viewers and Korean drama actors. The research method that is used in this study is qualitative case study with semi-structured interview as the data gathering technique. The result of this study shows that the parasocial relationship that exists belongs in the entertainment-social value level due to the informants who find the personas to be entertaining, attractive, and as references for their daily decisions. The parasocial relationship is also found as a form of media effect especially in terms of media cultivation and third person effect.

The purpose of this study is to find out the strategy and communication model of techno-entrepreneurs or business actors in the field of start-up business in digital media. This research uses ethnomethodology method. Data analysis techniques are carried out through conversation analysis with the help of NVIVO 12 Software. The validity test of the data uses source and theory triangulation. The findings of this study cover two important aspects. The first communication strategy used in digital media management. Includes six things, namely management of communication, the use of communication channels, planning carried out by institutions, communication channels to drive the wheels of the organization, communication media used and who are the parties involved as communicators for both internal and external. The second finding is the factors that influence the formation of the strategy includes two aspects. First, it is the company's internal conditions. Digital-based business information must be supported by a combination of two core strengths. Those are professionals in information technology and professional management skills in the field of digital media. There are both relations with strong external parties. Business survival is determined by three important stakeholders. They are advertisers as sources of corporate income, sources as suppliers of production materials, and readers/subscribers as consumers.

ABSTRAKDemokratisasi media, menciptakan sebuah ruang publik yang menjadi peluang dan jembatan bagi interaksi masyarakat, untuk dapat mengatasi konflik sosial. Namun, karena banyaknya kepentingan yang terlibat, kontruksi realitas sosial di media massa seringkali malah menimbulkan kebencian atau stereotip pada kelompok tertentu yang terlibat dalam konflik. Hal ini semakin terasa saat konflik tersebut melibatkan perempuan yang terkait dengan industri seks, yang ditempatkan sebagai sebuah patologi sosial. Penelitian ini kemudian melihat bagaimana tekanan faktor-faktor dalam media massa terhadap pembentukan ruang publik pada peristiwa penutupan lokalisasi Dolly dan Jarak di Surabaya, sebagai sebuah realitas sosial yang berpotensi konflik tersebut. Melalui metode analisis wacana kritis milik Norman Fairclough, dengan memfokuskan pada dimensi kedua, yaitu praktik wacana (discourse practice), hasil penelitian menunjukkan bahwa faktor-faktor presenter sebagai individu pekerja media, rutinitas media, organisasi media, dan ekstra media, mempengaruhi konstruksi realitas sosial di media massa. Akibatnya, program talk show Primetime News menjadi tidak netral karena pada kenyataannya dikendalikan oleh para aktor media massa, yang mengontrol media massa dengan menduduki akses-akses untuk menseleksi tema, informasi, dan kontribusi.Kata kunci: Media massa, ruang publik, realitas sosial, lokalisasi. ABSTRACT Democratization of the media, creating a public sphere into an opportunity and a bridge for community interaction, in order