The goal of this study was to assess the advantages of rural tourism development at Kulon Progo County based on 800 visitors who were observed about their perception of strength, weakness, opportunity, and threat on eight rural destinations. Respondent consists of tourist, local residents, and destination providers. SWOT and QSPM analysis were used to assess potential destination and deliver suggestions to providers and government, while correlation was used to improve the results of IFAS and EFAS especially in identifying the visitor's perceived of importance and performance from twenty-first attributes of SWOT. This study found main potential in improving small-scale rural tourism project, namely: changing interest in nature as market demand, nature's beauty and biodiversity as an asset of destination, and development of social media as technology in promoting rural tourism. Finally, it suggested numerous strategies for fostering sustainability advantages of rural destination, therefore could develop competitiveness in tourism sector.

In line with sustainable development, the goal of this research is to identify the people involved toward the meaning of Batik pattern and the action of regional government in arranging the regulation of "Geblek Renteng" innovation at Kulon Progo, Yogyakarta Special Province. The analysis method used qualitative and descriptive approaches involving five entrepreneurs / craftsmen and 30 customers. Firstly, to ensure the sustainability of cultural values, this study analysed the responses from business owners and customers about the name and meaning of Batik patterns. The result found limited knowledge in explaining the meaning of Batik so that it requires a cultural education for promoting these products. Secondly, the commercialization of "Geblek Renteng" aligns with the four goals of sustainable development so that it can improve economic growth and serves social welfare for the rural communities. In overcoming the limitation of the knowledge, this research generated the information related to the meaning of the traditional patterns such as "