The article presents the results of the research of media image of Russia as a great power in the international political media discourse. The main method used was the content analysis of a corpus of American, British, German, French and Spanish printed media texts during the period from 2000 to the present time. Despite the fact that Russia appears today in a fundamentally new quality and the international political establishment still sees it as one of the leading world powers, its image in the foreign media is mostly negative and largely based on stereotypes of the last century. Special attention the media pays to Russian foreign policy, describing it as aggressive and based on «imperial ambitions». The consequence of all this is a rejection of Russia as an integral part of the «civilized world», as a state which is ready to share «universal values» as they are seen by the Western society.

This article discusses the loss of national colorings in verbal interactions of virtual team members who represent different cultures and nationalities in global communication. The tendencies to professional communication uniformity and integrity have been noted. As well, the trend to simplification of the verbal elements used in the speech of virtual team workers is marked. The research method can be described as a complex (or mixed) one since it has included a series of different approaches. Material for investigation comprises two sources. First, the questionnaire was asked to be completed by 103 workers who had an experience of work as virtual team members in various businesses. Then, the examination of short abstracts of the professional communication of the virtual team members (742 verbal units) has been conducted. The results of this research will clarify the pros and cons of language matter unification for the efficacy of business communication in international companies operating all over the world.

The political and socio-economic situation in society produces certain conditions for a successful or unsuccessful political media communication flow. Mass media influence the socio-economic and political life of the country. Media discourse mirrors socioeconomic and cultural relations within and between states and defines the interests of the contemporary society. Institutional, stereotypical and mythological markers of the affecting model in today's political media communication are identified in this article within the framework of the discourse and the influence theories. In the article is established that the political language of the mass media reveals the peculiarities of linguistic consciousness, mentality, individual and mass speech behavior reflecting the institutional, stereotypical and mythological markers of the reactive model in the contemporary political media communication. Key words: institute, stereotype, myth, markers, affecting model, influence, political media communication, media discourse IntroductionThe XXI century displays an exacerbation of the global socio-political situation, its active coverage in international and local mass media and, consequentially, an increasing interest of native speakers belonging to different linguistic cultures in its relation. Contemporary linguistics broaches an issue of the interaction between the addresser and the addressee, discourse and power, and tries to answer the questions regarding the role of the language in the permanent struggle of people for power and influence, including the political language of the mass media. The socio-economic and political environment in a state establishes certain conditions for a successful or unsuccessful political media communication flow. The political media discourse reflects socio-economic and cultural relations within and between states and defines the political and economic interests of the contemporary society (Zheltukhina 2003;Zheltukhina, Vikulova, Slyshkin, Vasileva 2016, Khrulyova, Sakhieva, 2017 Kong, Kayumova, Zakirova, 2017;. The information-oriented society is characterized by the increasing managerial importance of the mass media, which are a part of public relations, as well as increasing public awareness, free access to information, an unimpeded operation of all the mass media, availability of mass technical means which make information approachable to the majority of citizens (Karpukhin, Makarevich 2001;Levina et al., 2017). The locomotive power of the socio-economic and political change is at present the information environment, information technologies, nevertheless there is a dislocation towards the sphere of influence on people, to the sphere of "people manipulation by people" (according to K. Marx), which earns the status of totalitarian process in political media communication. The political media communication performance resides in formation of the ideological majority (political, religious, consumer, artistic, etc.) and achievement of a social harmony.XLinguae, Volume 10, Issue 4...

The article is devoted to a research of automobile media discourse. In the article lexical features of the English-speaking presentations of electric vehicles in mass media are distinguished. The concept "electric car / vehicle" is defined and the main ways of development of electric vehicles are considered. In the article advantages and shortcomings of electric cars in comparison with internal combustion engine vehicles in media presentations are disclosed. Structural and semantic features of the lexical presentation of electric vehicles in English-language media are revealed. The article demonstrates that the main lexical semantic, stylistic and grammatical features help the addresser in the media presentations of electrical cars to inform the addressee about goods, to form the positive image of the electric vehicles at the buyer and to induce to buy the electric car. The research contributes to the development of psycholinguistics, media linguistics, cultural linguistics, discourse theory and influence theory, automobile media linguistics on the example of verbal media presentations of electric cars / vehicals in English-speaking countries.

The advent and development of new types and forms of media led to the development of ethical principles of journalism in the second half of the 20th century. However, the process of media convergence, which began at the end of the 20th and beginning of the 21st centuries, has led to global changes taking place at all stages from the creation to the distribution of content. These changes are associated with a serious transformation of the ethical principles of journalism. The authors of this article conclude that further degradation of the ethical values of the media is inevitable, and directly related to certain trends that are inextricably linked with the process of media convergence. These trends are an increase in the share of user-generated content in the media; an overabundance of content that has influenced the media business, giving priority to the speed of content delivery and its clickbait potential; an increase in branded content; and the development of data journalism, which itself raises new ethical issues.