The cinematographic experience is a multistable field, which brings time, being space a perceptual illusion. How does the spectator complete a Gestalt of a film without conversational dialogue, but keeping the tonal (a probable story) and expositive (a probable context) dialogue? Twenty six undergrad students of psychology watched an exhibition of a short motion picture called “i”, directed by Paulo Zaracla. They were asked to write a reaction report, following the presentation. The obtained reports were considered as an expression of the film’s message and analyzed through out the triadic criteria of the semiotic phenomenology (description, reduction and interpretation). The description defined the diachronic relations and the synchronic correlations within and between reports as situation, feelings, resolution, and voice of enunciation. The reduction specified the reports as literary genres, chosen as context of expression (short prose, essay or chronicle). The interpretation suspended the reports’ suggestive and existential thematic to concentrate in the psychophysical and psychological streams through out Gestalt formation, a negotiation between spectator’s perception and expression. The use of ambiguous figure as a demonstration of a multistable field is a way to exacerbate the everyday relation between procedural cognitive modes of Gestalt formation as demonstrated by the cinematic experience.