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His career experiences include industrial consulting and managing an outreach center. Dr. David Batts received his BS degree in Industrial Technology, MS degree in Occupational Safety and EdD in Educational Leadership from East Carolina University.

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According to Everett M. Rogers, innovation is "an idea perceived as new by the individual," and diffusion is "the process by which innovation spreads" (16; 10). According to the book Diffusion of Innovations written by Rogers (16): "The essence of the diffusion process is the human interaction in which one person communicates a new idea to another person. Thus, at the most elemental level of conceptualization, the diffusion process consists of (1) a new idea, (2) individual A who knows about the innovation, and (3) individual B who does not yet know about the innovation." Online learning or distance education among individuals has been a topic of discussion for quite some time. There have been many different thoughts and theories as to what distance education should consist of; how people perceive distance education; and what should be included in a distance education course. In order to understand the confusion behind the acceptance of new technologies and ideas, many turn to the Diffusion of Innovation model. The Diffusion of Innovations model is based on the process of understanding how new ideas and products spread. It also discusses why some great ideas do not make it or take a long time to catch on. It analyzes and helps explain the adaptation of a new innovation. It helps us understand the process of social change.

His career experiences include industrial consulting and managing an outreach center. His research interests include Distance education quality, delivery, and instructional strategies and promoting opportunities and leadership in STEM fields.